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Conversion Psychology: What Is It and How to Use It

mention

Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

Copywrite 284
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Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. According to Chapman, product marketers struggle with the lack of resources, including the scarcity of information itself.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. Ivell adds that generative AI could create unwelcome competitive dynamics. “As Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.”

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. He explains the roles of “connectors,” “mavens,” and “salespeople” in spreading information through social networks, and helping ideas reach critical mass.

Marketing 260
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

To navigate through the inevitable challenges of 2022, and to take advantage of the anticipated recovery, each company in the engineering services industry must put competitive intelligence to good use. During that time, he was in charge of managing all growth resources for maximum competitive discrimination and win rate improvement.

Copywrite 104
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Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

The AI sector has become very competitive. Communication is what helps to convey factual and complex information in a clear and concise manner. This skillset helps an individual to perform better at work. Read the following examples of such personal skills you should search for in an applicant to understand why they’re necessary.

Startups 213
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Ensuring that your brand’s story is correctly presented is on you, as the influencer may know nothing about your product or service beyond the information you offer.

Marketing 212