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Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

CIO

Salesforce via its offerings from MuleSoft competes in the iPaaS market along with vendors such as Informatica, Oracle, SAP, Microsoft, Boomi, IBM, TIBCO, and AWS. The iPaaS market in 2023, according to a Gartner report , garnered a revenue of $8 billion globally, growing from $6.5 billion in 2022.

Airline 795
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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. But slow manual market research processes will hinder your ability to make timely decisions and, ultimately, prevent you from staying ahead of the industry and your competition.

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Venture Capital Trends and Outlook for 2024

Alpha Sense BI

Heading into the second half of 2024, venture capital investors remain cautious as they acknowledge persistent challenging dynamics in the landscape. While dry powder reserves have reached record highs, investors are wary about deploying capital with certain recent macroeconomic factors still fresh in mind.

Capital 52
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The Evolution of Pharma Market Research

Alpha Sense BI

By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Modern market intelligence platforms have provided the tools for organizations to perform deep, informative research in the blink of an eye—and with significantly better results.

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Successful Product Launches Require Market Research Intelligence

Netbasequid

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! When new products succeed, ripples are felt across the entire market. Introducing a new product to the market is a high stakes endeavor. So, what goes into a successful product launch?

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Accenture buys supply chain firm to expand Oracle business

CIO

The Accenture Oracle Business Group helps enterprises implement Oracle technologies such as the Oracle Autonomous Cloud, the human capital management (HCM) suite, the customer experience (CX) suite, and its ERP cloud. . A report from Allied Market Research showed that the global digital supply chain market is expected to reach $13.67

Business 635
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How to Conduct Qualitative Market Research: A Complete Guide

Netbasequid

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?