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Equinix goes partner prospecting with AI

CIO

Multinational data infrastructure company Equinix has been capitalizing on machine learning (ML) since 2018, thanks to an initiative that uses ML probabilistic modeling to predict prospective customers’ likelihood of buying Equinix offerings — a program that has contributed millions of dollars in revenue since its inception.

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Demystifying Reputation Score: A Comprehensive Guide for Businesses

mention

As businesses increasingly find their success intertwined with their online image, reputation score have become a pivotal metric that can make or break a brand. Understanding Reputation Scores In the digital age, a business’s reputation is encapsulated in a numerical representation known as a reputation score.

Business 157
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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Win 130
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The Great Resignation: Behind the Numbers MIT’s Sloan School of Management partnered with Revelio Labs to analyze more than 34 million online employee profiles to determine the true extent of shifts in the workplace. The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels.

Sales 100
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12 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

mention

If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). A goal helps you understand the “why” that drives your business.

Marketing 295
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. Every business is now doing its best to stay ahead of its competitors. Knowing these details allows businesses to make informed decisions and develop effective strategies for long-term success. What is a Competitive Analysis Report?

Analysis 157