ArchIntel

JUNE 9, 2021

Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Kevin Cooke is a business intelligence manager at Verizon Wireless, working out of Hopewell, New Jersey. Morera obtained her bachelor’s degrees in business administration and management, and marketing from Berkeley College.

Competitive 104

Competitive Competitive Intelligence Biotech Briefing 104

ArchIntel

FEBRUARY 3, 2021

Executive Profile: Chris Lavergne, Director of Business Intelligence at The Coca-Cola Company. Chris Lavergne has been serving as the director of business intelligence at The Coca-Cola Company since July 2018. Earlier still, he was a product manager at motion and technologies company Parker Hannifin.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Owler

MARCH 17, 2022

For example, marketers may use newfound data to optimize marketing strategies for a competitive edge, learn more about their audience, and define key performance indicators (KPIs) to improve activities in a market segment. Neither term should be confused with business intelligence.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

Netbasequid

NOVEMBER 3, 2021

Market intelligence tools are in hot demand for businesses looking to have a healthy overview of their market landscape, as these statistics suggest: Globally, the business intelligence market is expected to grow from $23B in 2020 to over $33B in 2025, demonstrating the adoption of AI by brands to develop their market intel strategies.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

Owler

FEBRUARY 2, 2022

This article will talk about how competitive intelligence can pave the way to powerful insights that inform crucial business decisions. Market Intelligence vs. Business Intelligence Market intelligence and business intelligence are often used interchangeably, but there’s a nuanced difference between the two.

Competitive Intelligence 52

Competitive Intelligence Research Competitive Intelligence 52

Elegant BI

JUNE 21, 2017

Most organisations have implemented analytics or business intelligence solutions when they were replacing a reporting solution. I will use an example and let you extrapolate and extranovate (Extrapolation by innovation = extranovate, in this business it always easy to invent words. Yes, and that is the reason we write about it.

KPI 81

KPI Business Intelligence Market Segmentation Loss 81

Elegant BI

OCTOBER 16, 2018

This type of analysis can be applied to segment customers by purchase history, segment users by the types of activities they perform on websites or applications, to develop consumer profiles based on activities or interests, and to recognize market segments, etc. About Smarten.

Banking 52

Banking Competitive Landscape IT Business Intelligence 52

Netbasequid

SEPTEMBER 22, 2022

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct market research include: Improving or creating products. Understanding new market segments. Boosting brand health.

Market Research 59

Market Research Marketing Research Research Marketing 59

Elegant BI

OCTOBER 16, 2018

Similarly, regression trees can also be used to identify the market segment, identifying who is more likely to respond to a future mailing. The Decision Tree analysis technique is useful in classifying and segmenting markets, types of customers and other categories in order to make decisions on where to focus enterprise resources.

Analysis 64

Analysis Business Banking Retail 64

Elegant BI

SEPTEMBER 15, 2014

Conversion is the name of the game in marketing and sales and the way to get there isn’t by guesswork or opinion. Here is the pitch for this particular numbered list of items, aka, The Top Ten Benefits of Using Business Intelligence to Improve Sales Conversion. It is by understanding cold, hard facts!

Sales 52

Sales Business Intelligence Market Segmentation Retail 52

ArchIntel

OCTOBER 6, 2021

Aside from management consulting, Rao is also knowledgeable in the fields of data analysis, project planning, business intelligence and operations management. She also holds a Master of Business Administration degree from the University of Virginia.

Marketing 104

Marketing Marketing Education Profiling 104

ATTEST

FEBRUARY 24, 2023

Location: Burlington Founded: 2000 Pricing: Available on request Best for: Persona analysis Competitor profiling Pricing strategy research Brand perception research Market segmentation research Customer satisfaction analysis Market assessment and planning Brand audit, tracking, and management 8.

Market Research 52

Market Research Marketing Research Research Marketing 52

Elegant BI

JANUARY 14, 2013

Every Business Function Needs BI. I’ve said it a hundred times: Corporate Performance Management (CPM) and Business Intelligence (BI) are critical to business success. It doesn’t matter what your business function is, it is harder to be successful in today’s competitive business environment than it ever has been!

Business 40

Business Business Intelligence Market Segmentation Business Environment 40

Netbasequid

APRIL 28, 2023

In this post, we will discuss the needs and expectations of VR gaming consumers and use the insights to set up a continuous ranking and monitoring dashboard on NetBase Quid® Intelligence Connector. This should be interesting for marketers across all industries as we’ll provide illustrations from different market segments.

Gaming 52

Gaming Airline Travel Competitive 52

Zoominfo

MARCH 9, 2021

What are some of the core responsibilities of demand generation?

Benchmarking 225

Benchmarking Education Sales Win 225

Elegant BI

MARCH 14, 2012

While we are focused on one technology or IT consulting strategy, project or market segment, the world is moving on and, before we know it, we are behind the competition. As you’ve probably deduced, I work in the world of technology. I have learned over the decades that we can’t be good at everything!

Market Segmentation 40

Market Segmentation Business Intelligence Knowledge Competitive 40

Zoominfo

OCTOBER 5, 2021

Several functions must be looped in and aligned to execute activities that include but aren’t limited to: Digital Marketing Content Marketing Social Media Marketing Design and Creative Core Marketing Functions Product Marketing Segment Marketing Marketing Operations Customer Marketing Partner Marketing Customer-Facing Communications Corporate Communications (..)

Benchmarking 130

Benchmarking Education Sales Marketing 130

Smart Data Collective

SEPTEMBER 30, 2021

If a business tries to please everyone, they will please no one. Gathering data from those that use their product will allow businesses to divide their audience into specific groups. This method of grouping splits the consumer base to target the highest groups of varying consumers.

Business 263

Business Market Segmentation Finance Marketing 263

CIO

SEPTEMBER 22, 2023

Some vendors and industry observers make the distinction between CDPs and DMPs by suggesting that CDPs focus on following individuals, whereas DMPs provide more general and anonymous answers about market segments or large blocks of potential customers.

Management 642

Management Profiling Sports Market Segmentation 642