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How Do You Use Business Intelligence Data: Practical Use Cases

Owler

A business intelligence database provides insights you need as a professional looking to connect with your customers and prospects. There are many potential uses for business intelligence data across a variety of industries. Business Intelligence Database for Sales and Marketing Searching for quality leads?

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. This article will talk about how competitive intelligence can pave the way to powerful insights that inform crucial business decisions.

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What is Hierarchical Clustering and How Can an Organization Use it to Analyze Data?

Elegant BI

This type of analysis can be applied to segment customers by purchase history, segment users by the types of activities they perform on websites or applications, to develop consumer profiles based on activities or interests, and to recognize market segments, etc. About Smarten.

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What is the Decision Tree Analysis and How Does it Help a Business to Analyze Data?

Elegant BI

Similarly, regression trees can also be used to identify the market segment, identifying who is more likely to respond to a future mailing. The Decision Tree analysis technique is useful in classifying and segmenting markets, types of customers and other categories in order to make decisions on where to focus enterprise resources.