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Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets. We took that feedback to heart and got to work.

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How IT leaders are driving new revenue

CIO

A 2022 report from Info-Tech Research Group revealed that supporting revenue growth was No. 4 on the list of priorities cited by CIOs, after business process improvements, digital transformation, and modernization. Revenue takes center stage Herlihy’s vision for top IT leadership is not an anomaly. Seek out opportunities. “IT

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Key skills tech leaders need to secure a board seat

CIO

We ensure that board directors can be effective in their roles, and that they have the tools to be able to govern through the rapidly changing business environment. We’ve had more than 700 directors earn the certificate in this program through an ACB, and we continuously update it for changes in the environment.

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How to Utilize Secondary Market Research

Netbasequid

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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10 Types of Research Bias and How to Avoid Them

Netbasequid

It’s not possible to eliminate bias in market research, not entirely. You want people – both researchers and respondents – to express their personality. The researcher can innovate the process and respondents can more fully reveal themselves. What Is Research Bias? But there are ways to lessen it! Design Bias.

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8 signs you’ve mistimed a major IT initiative

CIO

Trusting the status quo Optimistic IT leaders expect that the business environment will remain generally the same, or perhaps even improve, during the initiative’s entire development and deployment process. This can be a dangerous assumption, however.

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13 IT resolutions for 2024

CIO

Transform IT into a business catalyst CIOs say they want to further transform IT. Having moved IT from a cost center to a business enabler, some now set their sights on making it a “business catalyst.” “In In today’s dynamic business environment, IT must transcend traditional roles,” Adaptive Biotechnologies’ Zhou says.

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