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Huawei unveils plans to target Small and Medium Enterprise market at MWC

CIO

Bob Chen, EBG Vice-President, also announced the new Small and Medium Enterprise business strategy at the MWC, which will see Huawei step up investment in this market to support these businesses as they seek to transform. EBG is also transforming its organization, channel, and IT equipment to extend its breadth in the SME-dominated markets.

Marketing 617
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We’re all becoming software CIOs — a role Red Hat CIO Jim Palermo knows well

CIO

In terms of the latter, the ability to operate our software as a service within the hyperscaler platforms will increase our market share.” Our role in bringing telemetry from the hyperscalers back to our marketing, sales, and customer support teams is a big change. This is a new role for us.” I get all that.

Briefing 835
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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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AI Leads to New Complications and Opportunities in PPC Marketing

Smart Data Collective

They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. There are a number of new AI technologies that are transforming PPC marketing. How is AI Changing PPC Marketing?

Marketing 299
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How to Develop an Optimized Ecommerce Product Video that Actually Generates Sales

mention

Whether you need to communicate key features, showcase important differentiators, or make people smile when thinking about your brand, optimized product videos are game changers to most marketing pushes. Moreover, 86% of marketers using video content in their strategy state it’s effective for lead generation.

Sales 157
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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

You’re a marketing director at a startup. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

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Marketing Productivity: Where Are You Wasting Time?

Zoominfo

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221