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Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).

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Gen AI’s ultimate potential? Hive mind teamwork

CIO

Virtually anyone can tap into their ability to instantly analyze information and respond intelligently in plain language. Bets are already being made on LLMs to revolutionize customer experience , marketing , research and development , and more. A meeting we called the Operations and Intelligence (O&I) brief.

Briefing 455
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AI is Disrupting SEO in Huge Ways in 2023

Smart Data Collective

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. What is SEO?

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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How To Write A Competitor Analysis Report

Aqute Intelligence

A competitor analysis report systematically evaluates both your direct and indirect competitors across various dimensions, such as product offerings, market positioning, pricing, and sales tactics. A well-written competitor analysis report is your gateway to using the competitive intelligence tools most efficiently.

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Competitive Intelligence Execs Needed to Propel US Manufacturing Resurgence

ArchIntel

To take full advantage of this projected resurgence and to meet foreign competitors head on, the sector must leverage the insights provided by its competitive intelligence professionals. Executive Profile: Nancy Shirley, Global Sales Forecasting and Competitive Intelligence Manager at Adient. These are the profiles of some of them.

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How Product Preferences are Revealed Using Competitive Intelligence

Netbasequid

Here, we’ll examine how product preferences are revealed using competitive intelligence. Messaging must-haves revealed by competitive intelligence. The competitive intelligence you gain from it gives you traction to adjust and hit the sweet spot with your products. Your product’s competitive positioning. Consumer targeting.