mention

MARCH 27, 2024

Source This is what online reputation management (ORM) does. You can’t see what people there think about you. They draw clients from well-known platforms like Facebook, Instagram, TikTok, or – for B2B – LinkedIn. . _ Online reputation is fragile. This harm can be severe and possibly permanent. Is it, though?

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

mention

JUNE 2, 2021

More than that: 80% of consumers “would rather watch a live video than read a blog.” Nothing personal, just numbers: 86% of video marketers say video has increased traffic to their website. With over 2 billion monthly users watching over a billion hours of video daily, it’s the #1 purchase driver.

Entertainment 364

Entertainment Education Win Marketing 364

mention

MARCH 1, 2023

Email marketing has been one of the most vibrant B2B tech niches for some time, and today the options for email marketing automation tools are more varied than ever before. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 275

Marketing Marketing Startups Commerce 275

Zoominfo

FEBRUARY 20, 2018

We’ve already covered artificial intelligence and marketing —but today we’re getting more granular and looking specifically at AI and your business website. 11 Advanced Ways AI Can Improve Your Business Website. 11 Advanced Ways AI Can Improve Your Business Website. 1. Website Creation. Keep reading!

Intelligence 272

Intelligence Intelligence Analysis Technology 272

Timo Elliot

APRIL 8, 2024

Marketers are being tempted to use the latest generative AI tools to create a tsunami of spam content—flooding the zone with automated social and blog posts. But the right answer is to take a step back and remember what marketing is for: to help buyers buy. ” You can follow Marek on his Substack Blog: The Economy of Algorithms

Algorithm 59

Algorithm Marketing Marketing Retail 59

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. But, fear not dear marketer! Yes, your LinkedIn audience is smaller.

Management 234

Management Marketing Marketing Benchmarking 234

Alexa

DECEMBER 8, 2020

A chatbot that’s genuinely interested in helping you find the right solution versus stalking you around a website and asking you if you’re ready to buy something. Chatbots that are able to establish an immediate rapport with users by providing value can also leverage that into upselling and cross-selling opportunities. Click To Tweet.

Business 179

Business Sales Finance Profiling 179

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

Learning 209

Learning Marketing Marketing Restaurants 209

Zoominfo

MARCH 9, 2021

What is Demand Generation? A well-executed demand generation strategy can have a number of outcomes, but in general works to broaden your audience, keep your brand top-of-mind for your ideal customer, drives them to convert on your website, and ultimately encourages them to buy into your offerings. Demand generation is programmatic.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. And the best part?

Marketing 189

Marketing Marketing Retail Business Environment 189

Zoominfo

AUGUST 26, 2019

Retaining customers takes more than just high-quality products and a smooth user experience. Either way, today’s blog post is for you. What problem do they need to solve? But, their frustration disappears when they discover your website, which offers high-quality workout clothes at affordable prices.

Retail 189

Retail Profiling Win Marketing 189

Zoominfo

APRIL 24, 2019

For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it.

Algorithm 189

Algorithm Benchmarking Sales Marketing 189

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Let’s get into it!

Marketing 160

Marketing Marketing Sales Technology 160

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. Test and see what works best.

Sales 130

Sales Information Research Intelligence 130

Zoominfo

JUNE 30, 2022

First-Party Cookies First-party data can also come from a company actively collecting information about its website visitors. For example, if someone came to your website and added an item to their shopping cart, a first-party cookie remembers that action and enables that person to see the cart’s contents on the checkout page.

Advantage 100

Advantage Advantage Gaming Marketing 100

CXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? Focusing on personalized experience instead of the platform increases familiarity, convenience, and engagement. And when the time comes, it makes buying easier for them.

Marketing 99

Marketing Marketing Research Retail 99

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. So, what’s the deal? Content marketing leaders experience 7.8x

Sales 113

Sales Gaming Marketing Marketing 113

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! What more needs to be said? Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

CXL

NOVEMBER 23, 2022

And we received amazing feedback on the quality of networking that people got: CXL raised the bar and created an experience unlike any other marketing event I’ve ever been to. It’s like they thought about the attendees and what they need and then designed a format focused on them. CXL live is a marketing conference that gets it.

Marketing 78

Marketing Marketing Win Gaming 78

Zoominfo

FEBRUARY 20, 2020

Since 30% of web traffic is driven by social media ( source ), measuring shares is a great way to determine what type of content is king. Since 30% of web traffic is driven by social media ( source ), measuring shares is a great way to determine what type of content is king. We can track ROI, lead generation , web traffic, sure.

Marketing 100

Marketing Marketing Learning Information 100

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. Test and see what works best.

Sales 100

Sales Information Research Intelligence 100

Moz

DECEMBER 17, 2020

Posted by Joyce.Obility In the B2B space, it's important to be realistic about who your competitors are. Thank you for joining me today as we talk about SEO competitive analysis for B2B businesses. Then we'll discuss the keyword distribution and what is important to understand the keyword distribution. Selecting competitors.

Analysis 61

Analysis Competitive Gaming Advantage 61

Zoominfo

JANUARY 19, 2020

In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. 92% of B2B buyers are more likely to make a purchase after reading a trusted review. Google user’s review of a hotel. Here’s what we recommend: Table of Contents Monitor your online reputation. Post a public response.

Business 130

Business Briefing Win Information 130

Zoominfo

OCTOBER 5, 2021

What is Demand Generation? Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is programmatic. Demand generation is programmatic.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. The modern buyer knows exactly what they want and they expect their buying experience to be seamlessly tailored to their preferences. And the best part?

Marketing 100

Marketing Marketing Retail Business Environment 100

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. What is Marketing Attribution?

Marketing 130

Marketing Marketing Sales Technology 130

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. Your blog is an excellent venue to post about upcoming product or feature launches.

Sales 116

Sales Competitor Analysis Research Marketing 116

Zoominfo

APRIL 30, 2018

Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Direct traffic (visitors going right to your website). The job description lists user experience (UX) design as the top responsibility for the position. Keep reading! Determine your top traffic sources. Paid advertising.

Data Analysis 208

Data Analysis Analysis Learning Research 208

Zoominfo

MARCH 27, 2018

On average 29% of B2B customers are fully engaged ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ). 72% of businesses say that improving the customer experience is their top priority ( source ). Companies that excel at customer experience grow revenues 4-8% above the market ( source ).

Marketing 196

Marketing Marketing Research Knowledge 196

CXL

OCTOBER 16, 2022

Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Google ads).

Retail 107

Retail Sales Marketing Marketing 107

Netbasequid

MAY 26, 2023

Let’s explore what really matters and why. Brands must keep abreast of issues that matter to their target audience, prioritize this information to head off what they can, and be prepared with relevant messaging when the worst-case scenarios hit—and they always inevitably hit. However, that doesn’t offer a complete picture.

Analysis 97

Analysis Benchmarking Knowledge Competitive 97

Zoominfo

JANUARY 31, 2019

So, what does all of this mean for marketers? What are Micro-Moments? In fact, “near me” searches have doubled in the past year, and 82% of smartphone users go to a search engine when looking for a local business ( source ). How to Optimize Your Website for Micro-Moments. If you’re ready to learn more, keep reading!

Win 124

Win Gaming Capital Learning 124

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Today’s blog post is for you! What more needs to be said? Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Zoominfo

MARCH 8, 2018

But, what does GDPR really mean for you, your business, and your customers? If you’re still not sure, today’s blog post is for you. Question One: What is GDPR? Question Three: Okay, so what types of data does GDPR consider ‘personal data’? Question Two: Why is GDPR happening? quintillion bytes a day.

Globalization 186

Globalization Profiling Information Technology 186

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Example questions include: What does a typical day look like for you? What’s are your biggest challenges? What is holding you back from X?

Business 133

Business Competitive Landscape Travel Benchmarking 133

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. How Can Surveys Help A B2B Business? Example questions include: What does a typical day look like for you? What are your biggest challenges?

Business 100

Business Competitive Landscape Travel Benchmarking 100

Moz

MAY 26, 2020

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. What about E-A-T? First, a little history and background.

Benchmarking 71

Benchmarking Matrix Commerce Loss 71