mention

NOVEMBER 11, 2022

What is local SEO? Search terms involving location-specific phrases, such as “near me” have skyrocketed by an eye-watering 900%! Local SEO works by optimizing your website’s presence in local and localized search results for better visibility. Unlike traditional SEO however, local SEO predominantly focuses on 3 pillars.

Profiling 271

Profiling Win Commerce Advantage 271

ArchIntel

MAY 4, 2021

A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. However, searching through the web can be difficult because of the massive amounts of data available. The post What to Consider When Acquiring, Using OSINT Tools appeared first on ArchIntel™. ArchIntel™ -.

Intelligence 205

Intelligence Intelligence Advantage Advantage 205

Zoominfo

JANUARY 11, 2021

What Are Customer Pain Points, And Why Are They Important? By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. And the key to understanding what this specific problem entails is to simply talk to them about it.

Sales 246

Sales Research Marketing Marketing 246

mention

DECEMBER 28, 2022

While Google is getting better and better at search intent, you should get better at giving the best match for their searches. Keywords are important indicators of how people use to search. The exact match keywords are no longer precise matches, and they will now match with the intent of a search.

Research 157

Research Brainstorming Analysis Competitive 157

Smart Data Collective

OCTOBER 25, 2023

But what’s the secret behind their enhanced conversational abilities? Instead of just recognizing keywords, they grasp the intent, ensuring more relevant responses. The Future of Chatbots: What Lies Beyond the Horizon? But what does the future hold? But how do these prompts make chatbots more human-like?

Commerce 264

Commerce Entertainment Algorithm Gaming 264

Zoominfo

AUGUST 7, 2018

So, what is a modern SEO professional to do? In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Here’s what we mean: Consider your list of target keywords and the intent behind each of them. Glad you asked! Let’s get into it!

Sales 196

Sales Research Marketing Marketing 196

mention

JANUARY 19, 2022

When Bizrate Insights asked consumers what factors impact their purchase decisions the most, 32% said reviews , 24% said free shipping, 22% said coupon or discount, and 6.5% How to delete Google reviews” is a frequently-searched query, but it’s a mistake. Online reviews are seen by thousands, and potentially millions, of people.

Business 261

Business Sales Information IT 261

mention

NOVEMBER 10, 2021

Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies. Table of Contents: What are Amazon ads? What are Amazon ads? Amazon’s global ad revenue is set to reach $26.1 billion this year. In a word, yes!

Marketing 246

Marketing Marketing Gaming Sales 246

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them.

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Brainstorming 246

Brainstorming Algorithm Gaming Research 246

mention

JUNE 26, 2023

Beware the Illusion: 6 Examples of Vanity Metrics Even with the most care and best intentions, it’s still possible to end up with a digital marketing report full of vanity metrics. And what if your clients want more than just racking up impressions (such as website clicks, app downloads, or purchases)? Knowledge is power, though!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Smart Data Collective

MAY 1, 2022

What is text analysis? Multiple emails, social media posts, blogs, articles, and other text forms are generated daily. What is the relation between AI text analysis and Natural Language Processing? Its use can be seen firsthand in products like Siri, Alexa, and Google voice search that respond to user requests quickly.

Analysis 293

Analysis Data Analysis Intelligence Intelligence 293

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts.

Capital 89

Capital Sales Education Startups 89

Zoominfo

DECEMBER 28, 2020

What Are Customer Buying Signals? Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. They visit websites where they read blog posts, watch product videos, or download a guide. How Do You Access Buyer Intent Data?

Sales 100

Sales Win Research Marketing 100

Similarweb

DECEMBER 6, 2020

Focusing on keywords, backlinks, search volumes, rankings, and conversion rates, SEO can be complex and time-consuming but it’s critical for the success of any website and business. . Typically, higher search volume keywords are targeted, with the aim being to reach as many people as possible via relevant search queries. .

IT 87

IT Restaurants Analysis Competitive 87

Similarweb

SEPTEMBER 13, 2021

What is keyword mapping and why is it important? These could be landing pages, product pages, or even blog articles. . By mapping keywords on your web pages, you can actively track the efforts of your search engine optimization (SEO) activities, build your site’s hierarchy, and ensure that you drive targeted traffic to your domain.

Benchmarking 94

Benchmarking Competitive Research Market Intelligence 94

Zoominfo

FEBRUARY 1, 2021

What is small business marketing? These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Keep in mind that your customer’s perceived ‘value’ isn’t the amount of money they pay you, but what they get out of their purchase. So, what’s your value proposition?

Management 145

Management Marketing Marketing Business 145

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. What do we mean by company and contact data? Spend less time searching and more time selling. Let’s get into it! of their time on non-selling activities ( source ).

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

MARCH 9, 2021

What is Demand Generation? What are some of the core responsibilities of demand generation? Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Demand generation is programmatic. Demand generation is programmatic.

Benchmarking 225

Benchmarking Education Sales Win 225

mention

AUGUST 19, 2022

What’s more, you only briefly skim them over the subject lines, open a few emails that seem essential, and completely ignore or trash the rest until new emails land in your inbox. What a cold sales email does. What does a cold email accomplish? What convinces them to read to the end? Do you have a set formula in mind?

Sales 329

Sales Profiling Learning Knowledge 329

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Every company has their own definition of a “good lead.”

Sales 240

Sales Profiling Marketing Marketing 240

Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Oftentimes, the keywords and the intent simply don’t match. Oftentimes, the keywords and the intent simply don’t match. What is search intent?

Restaurants 75

Restaurants Knowledge Research Information 75

Zoominfo

AUGUST 11, 2020

What Is An Ideal Client Profile (and why you need them). Once you know what your client base looks like, you can personalize everything from blog posts to your actual website to fit their specific needs and interests. But what kind of data should you be focusing on? It all comes down to building out client profiles.

Profiling 246

Profiling Sales Research Information 246

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Creativity is a difficult concept to put into words.

Marketing 208

Marketing Marketing Analysis Technology 208

mention

MAY 20, 2022

But if you’ve never come across the two concepts before, you may well be wondering what the differences are; after all, both concepts sound pretty similar. Table of Contents: What is a sales pipeline? Table of Contents: What is a sales pipeline? What is a sales funnel? What is a sales pipeline? Let’s get started.

Sales 157

Sales Copywrite Marketing Marketing 157

SpyFu

DECEMBER 14, 2020

If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. Offer an ‘Inside Look’ at Your Business You don’t have to search far and wide to think of post topics.

Sales 116

Sales Competitor Analysis Research Marketing 116

Alexa

DECEMBER 27, 2020

The type of chatbot you build will depend on what you want it to accomplish. This chatbot is built to be deployed when you click on a business page result in a Google search. This type of chatbot is the ultimate convenience for customers searching for your brand who want information right away without having to jump to your site.

Entertainment 248

Entertainment Briefing Gaming Knowledge 248

E2M

MARCH 13, 2024

The What Is an SEO Proposal? Conclusion What Is an SEO Proposal? An SEO proposal is a document that showcases how you can help your potential clients boost their website’s visibility in search engine results. It’ll help you to understand who they are and what they want. If Yes, What Was Your Experience?

Analysis 65

Analysis Win Benchmarking Profiling 65

Similarweb

APRIL 26, 2021

Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both. To reach your target audience , you need to first consider what they want and what they need. . This blog also includes examples of some powerful ads and explain why they work.

Copywrite 111

Copywrite Research Competitive Gaming 111

Zoominfo

JANUARY 11, 2021

Get a Demo What Are Customer Pain Points, And Why Are They Important? By identifying this pain point, ZoomInfo was able to provide them with accurate prospecting data as well as a powerful suite of search and target tools. And the key to understanding what this specific problem entails is to simply talk to them about it.

Sales 100

Sales Research Marketing Marketing 100

GrowbyData

JULY 1, 2022

What is Keyword Planning? Add Keywords from Search Engines itself. Keyword and SERP Intent Mapping. Keyword Search Volume and Competition. What is Keyword Planning? Keyword planning is one of the most important aspects of search marketing strategy. Understand the keyword search intent.

Competitive 60

Competitive Win Analysis Research 60

Zoominfo

NOVEMBER 20, 2023

What Does this Mean for Marketers? Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing 130

Marketing Marketing Gaming Innovation 130

Zoominfo

JANUARY 8, 2020

But – before we dive into how to build your database, here’s what to consider before you start. WHAT’S THE GOAL OF THE SALES AND MARKETING DATABASE? When you’re starting from scratch, it’s important to know what your goal is. Who from the team will be using this data, and for what purpose? How will you use the data?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. But what does “getting ahead” really mean? So, without further hesitation, let’s take a look at our favorite B2B content from the month of May.

Win 189

Win Sales Retail Education 189

Similarweb

MAY 12, 2021

Our monthly blog is here to give you the feature highlights each month in a neat, digestible format, so you’ll know what we’ve released, how it’s going to help you out and where you can access these great new tools. Find keywords from Amazon with high transactional intent.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Marketing 98

SpyFu

DECEMBER 3, 2020

With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. Nailing down your goals for the new year also helps you be more intentional with every decision you make. A set of specific and actionable SEO goals gives you all the guidance you’ll ever need to build a strong SEO strategy.

Profiling 116

Profiling Competitive Learning Algorithm 116

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. For those who aren’t familiar with the acronym, SEO is the art of increasing a website’s visibility and traffic through organic (non-paid) search engine results. Let’s get into it! Keyword stuffing.

Algorithm 189

Algorithm Benchmarking Marketing Marketing 189