Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. . Your email is the foundational step of your sales cadence.

Sales 237

Sales Briefing Profiling Research 237

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

Retail 180

Retail Commerce Sales Market Segmentation 180

mention

APRIL 20, 2022

Personal branding is a big topic in online business. In this blog post, we’ll take a look at 6 different personal branding tips to help increase your personal brand and your online visibility in the process. On LinkedIn, you can share your articles and blogs of 110,000 characters. We all know sales is a cut-throat game.

Profiling 337

Profiling Knowledge Loss Gaming 337

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. And that content is a gateway to a possible sale.

Marketing 246

Marketing Marketing Sales Gaming 246

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. The webinar topic was not engaging or useful to your audience.

Marketing 255

Marketing Marketing Sales Learning 255

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Each chat will have a different, dedicated topic that aligns with industry news, B2B trends, or an interesting subject we’d like to pick your brains on. B2B Sales and Marketing Alignment. Business Blogging.

Sales Enablement 157

Sales Enablement Sales Marketing Marketing 157

Smart Data Collective

JUNE 14, 2022

Use Data Analytics to Optimize Your Social Media Strategy. You want to use data analytics to monitor engagement on your social media profiles to make the most of your marketing strategy. add a blog to your website and fill it with multiple blogs between 500 and 1000 words.

Business 269

Business Data Mining Profiling Sales 269

mention

AUGUST 17, 2022

Let’s have a quick look at what needs to be done to land your first dropshipping sale. Check out what they are doing well, and what could be improved in their strategy. This process also provides you with the inspiration to create your business strategy. Choose a dropshipping idea. Research your competitors. Launch your website.

Competitor Analysis 293

Competitor Analysis Brainstorming Research Analysis 293

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

Profiling 190

Profiling Sales Education Research 190

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Let’s get started!

Sales 185

Sales Sales Enablement Technology Technology 185

mention

MARCH 29, 2023

With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales. Just look at eCommerce sales in the past couple of years.

Marketing 271

Marketing Marketing Sales Algorithm 271

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Listen here. 4. The CareerMetis Podcast.

Human Resources 150

Human Resources Entertainment Win Sales 150

Smart Data Collective

APRIL 3, 2020

When it comes to e-commerce, one of your strategies should be able to communicate with your customers anytime. They can’t sit on their computer all day, answer questions, post blogs, or reply to comments. Most entrepreneurs would write a lot of blogs to rank well in search engines. They create sales funnels that work well.

Win 237

Win Copywrite Data Mining Commerce 237

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. We get that. Not sure where to start? We’ve got you covered.

Human Resources 170

Human Resources Education Knowledge Sales 170

Smart Data Collective

MAY 2, 2019

Without a stellar big data strategy in place, many businesses are doomed to the day they open their doors. Marketing is essential for generating sales and helping to get a new business off the ground. If you are struggling to grow your business, you will want to focus on some data driven marketing strategies that deliver great results.

Marketing 194

Marketing Marketing Business Predictive Analytics 194

mention

AUGUST 11, 2021

Keep reading to learn ten different strategies you can use to grow your real follower count on Instagram and drive real engagement. Strategies to grow your Instagram followers today Time to Grow Your ‘Gram. Strategies to grow your Instagram followers today. Table of Contents: What is Instagram engagement and why do you need it?

Algorithm 363

Algorithm Profiling Travel Retail 363

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 30 Top Strategies to Get Ahead In the Workplace. 5 Online Reputation Management Strategies for Driving Brand Trust.

Win 189

Win Sales Retail Education 189

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .”

Profiling 138

Profiling Sales Analysis Business Intelligence 138

Alexa

FEBRUARY 7, 2021

But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. And if you want to have one of the best marketing strategies in your respective industry, you need to take note of these five elements. Build the Best Marketing Strategies in 2021.

Entertainment 291

Entertainment Marketing Marketing Retail 291

Smart Data Collective

APRIL 3, 2020

When it comes to e-commerce, one of your strategies should be able to communicate with your customers anytime. They can’t sit on their computer all day, answer questions, post blogs, or reply to comments. Most entrepreneurs would write a lot of blogs to rank well in search engines. They create sales funnels that work well.

Win 204

Win Copywrite Data Mining Commerce 204

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Fine-tuning your cold email strategy might not make your open rates skyrocket to 90%, but it can make a major difference. Keep reading!

Sales 230

Sales Startups Marketing Marketing 230

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. The triple touch is a tactic that salespeople use to engage prospects.

Sales 130

Sales Briefing Profiling Research 130

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. Business blogs provide an opportunity for your audience to get to know your brand on a deeper level.

Win 100

Win Business Brainstorming Restaurants 100

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .”

Profiling 130

Profiling Sales Analysis Business Intelligence 130

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. billion users.

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

NOVEMBER 1, 2018

Social media can inform and improve your entire content strategy. This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening.

Benchmarking 204

Benchmarking Gaming Sales Win 204

Zoominfo

APRIL 10, 2018

Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. If you’re not familiar, scripted social media is the process of using pre-written, well-vetted messaging as part of your corporate social media strategy. It comes off as disingenuous and can quickly turn a conversation into a sales pitch.

Profiling 188

Profiling Sales Marketing Marketing 188

mention

MAY 20, 2022

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. Table of Contents: What is a sales pipeline? What is a sales funnel? The differences between a sales pipeline and a sales funnel Wrapping it up. What is a sales pipeline?

Sales 157

Sales Copywrite Marketing Marketing 157

Zoominfo

AUGUST 6, 2019

B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost. Keep reading for our favorite tried and true digital marketing strategies: . Four Tried and True Digital Marketing Strategies. Ready to learn more? Try Before You Buy.

Marketing 154

Marketing Marketing Alliance Education 154

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business 201

Business Marketing Marketing Information 201

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Sales 113

Sales Gaming Marketing Marketing 113

Smart Data Collective

JANUARY 1, 2023

In particular, a growing number of companies are using AI to automate their social media marketing strategies. You can find a list of some of them on this blog post from Social Pilot. Whether you need to make a connection request or share an industrial topic, you can customize your messages to fit your brand and style.

Profiling 294

Profiling Technology Technology Marketing 294

Zoominfo

APRIL 18, 2018

Ask yourself, is this topic interesting and educational? This strategy, like bad poetry, is destined to fail. If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. Keep reading! Key Takeaways.

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Marketing Marketing Education Sales 140