Zoominfo

JUNE 4, 2019

Be interactive: Use your outreach campaigns as a way to get prospects involved before the trade show; for instance, let attendees vote on the swag you’ll be handing out. The post How to Stand Out at a Trade Show: A Guide for Marketers appeared first on ZoomInfo Blog.

Marketing 187

Marketing Marketing Gaming Win 187

Moz

MAY 14, 2020

Let's say this article or this Whiteboard Friday goes up at the URL risk-averse-links and Moz decided to do some outreach-based link building. That page will be identical, and it will have a canonical tag so that all of the link value should pass back to the original. Now you've got a ton of link spam pointing to the page.

Profiling 68

Profiling Research Sales IT 68

mention

FEBRUARY 24, 2021

The best way to do this is to pre-create the media and emails they could potentially share. This could include: Pre-created graphics with quotes Pre-written social media posts Pre-written email blasts. Here you’ll have entry requirements like promoting your show on social media, joining your email list , and more.

Marketing 342

Marketing Marketing Education Learning 342

Moz

JANUARY 22, 2019

And these prospects come from a gamut of methods such as SEO, content marketing, social media marketing, paid ads, and cold outreach. This content should impress them enough that they fill out a form showing interest by giving you their email. Blogging Let’s say Directive wants to create lead generation content.

Sales 56

Sales Commerce Advantage Advantage 56

E2M

AUGUST 8, 2022

Using the Market Explorer tool, you can dig into social media, blogs, and websites based on demographics like age, gender, and location. Missing ALT text tags. You will have to look for opportunities like guest blogging, influencer outreach, podcasting, and text interviews. Lengthy page titles and meta descriptions.

Business 57

Business Benchmarking KPI Profiling 57

Moz

OCTOBER 18, 2020

Stop going for easy, fast, drive-by email requests, and start trying to identify patients who might go into a little detail in their reviews. At the very least, don’t send “Dear Valued Patient”-type requests by email, but ideally you also find a discreet way to ask in-person, with a follow-up email to come later. Tweet this!

Hospitals 78

Hospitals Restaurants Profiling Win 78

SpyFu

APRIL 9, 2024

Optimized for relevant keywords you want to rank for Conducting Targeted Email Outreach With your linkable asset in hand, it's time to conduct targeted outreach to put it in front of the right people. These could be blogs, industry publications, or resource pages. Then, send a personalized email to each prospect.

Profiling 52

Profiling Brainstorming Win Algorithm 52

Similarweb

SEPTEMBER 15, 2021

Use original images in your blog content. Here are a few relatively simple ways to generate original images for your blog content: Use a graphic design tool. Many will offer packages specifically for creating images for blog posts. . By optimizing your title and description tags, you doubled that CTR to 6%. Hire a pro.

Algorithm 128

Algorithm Startups Competitive Benchmarking 128

SpyFu

JUNE 7, 2021

Here’s how you can optimize your website for technical and on-page factors: Add Modifiers to Your Pages’ Title Tags Your pages’ title tags are what come up when consumers search for your products on Google. If you can add modifiers to your title tags, your pages will be more likely to show up for long-tail searches.

Research 98

Research Security Security Hospitals 98

SpyFu

MARCH 28, 2022

In SEO and content marketing, non-sales people have to turn to email pitches to take advantage of business best practices. The best email pitch is concise and respectful of your reader. Include attention-getting, but not gimmicky subject lines Keep the email concise. This guide is not about sales emails.

Sales 52

Sales Information Advantage Advantage 52

Moz

APRIL 3, 2019

Do you start a blog? Just be sure any syndication partners will provide a canonical tag back to your site to ensure you don’t end up with duplicate content issues. The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically.

Finance 68

Finance Research Win Education 68

SpyFu

NOVEMBER 1, 2021

You can create informative blog posts, long-form content, infographics, listicles, expert interviews, and more. This includes elements like page title, meta description, URL, and header tags. This tool sends you email alerts so you can quickly identify any indexing issues, 404 errors, server errors, and security issues on your site.

Profiling 131

Profiling Research Algorithm Analysis 131

SpyFu

JANUARY 11, 2021

Example - allintext:airpods 2 Intitle: Intitle tells Google that you only want results where pages include the search term in their meta title tag. Example - intitle:samsung Allintitle: Same as intitle, but ensures every word in the query is in the title meta tag of all results. They can raise click rates in your emails.

Research 145

Research Competitive Algorithm Briefing 145

Moz

DECEMBER 13, 2020

A journey from a “a stranger” to a “lead” is shorter and much more predictable than a journey from “a stranger” to a “a buyer”, and once we turn a visitor into a lead, we can reach out to them in a much more meaningful and personalized way (via email, Facebook re-marketing, on-site personalizations, etc.). Both teams are working in isolation.

Profiling 60

Profiling Sales Research Gaming 60

Moz

DECEMBER 11, 2018

These consumer desires are then reflected in what the business publishes on its website, including its homepage, location landing pages, about page, blog and other components. The page, created properly, will reflect human language in its tags, headings, descriptions, text, and markup. Event participation and hosting. Online news.

Business 91

Business Research Competitive Knowledge 91

Moz

NOVEMBER 14, 2019

In today's video, we're going to talk about exactly how you can distribute your content so when you write that blog post, you write that landing page, when you create that e-book, you create that infographic, whatever resource you've developed, you can ensure that that content is reaching the right people on the right channel at the right time. ?

Research 52

Research Sales Commerce Marketing 52

Moz

JANUARY 20, 2020

All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. My colleague and I trying to calculate how many blog posts it would take to reach 100,000 words. Produced in a single month. Our CEO, Aytekin, isn’t a crazy man.

Copywrite 67

Copywrite Marketing Marketing Gaming 67

Moz

NOVEMBER 18, 2019

So why do we seem to overcomplicate SEO by chasing new trends and tactics, overreacting to fluctuations in rankings, and obsessing over the length of our title tags? Whether it’s a blog post, infographic, video, in-depth guide, interactive tool, or something else, content truly rules everything around us online.

IT 60

IT Entertainment Research Security 60

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Third-party integration with Google G Suite and Office365 allows for seamless emailing and scheduling. Keep reading! Market Intelligence.

Marketing 178

Marketing Marketing Competitor Analysis Market Intelligence 178

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Third-party integration with Google G Suite and Office365 allows for seamless emailing and scheduling.

Marketing 130

Marketing Marketing Competitor Analysis Market Intelligence 130

SpyFu

DECEMBER 19, 2022

Repurpose blog posts into visual content If you don’t know it already, visuals are highly effective for engaging an audience online. So if you want to drive traffic to your website, turn your text-heavy blog posts into visual content that will stand out on social media. Let's dive right in.

Analysis 133

Analysis Profiling Research Competitive 133