SpyFu

FEBRUARY 1, 2021

There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile. The HTML markup for these links is similar to dofollow links, with one big difference — the “rel=nofollow” tag. The difference is in the source code.

Algorithm 104

Algorithm Profiling Research IT 104

bazaarvoice

SEPTEMBER 8, 2023

Brands can take the concept a step further by syndicating shoppable social media posts to other channels, including product pages, blogs, and email newsletters. River Island was able to accumulate a ton of quality UGC by encouraging its customers to post their purchases using branded hashtags and tagging River Island on social media.

Commerce 98

Commerce Retail Benchmarking Research 98

SpyFu

DECEMBER 19, 2022

Repurpose blog posts into visual content If you don’t know it already, visuals are highly effective for engaging an audience online. So if you want to drive traffic to your website, turn your text-heavy blog posts into visual content that will stand out on social media. Let's dive right in.

Analysis 133

Analysis Profiling Research Competitive 133

mention

JUNE 2, 2021

More than that: 80% of consumers “would rather watch a live video than read a blog.” Case in point: The oldy-moldy video ad from DollarShaveClub.com. Post content marketing videos to YouTube, and once they are live there — embed them into blog posts on your website where relevant. Source: Backlinko. Google loves it!)

Entertainment 364

Entertainment Education Win Marketing 364

Similarweb

SEPTEMBER 15, 2021

Use original images in your blog content. In fact, an industry study undertaken by Reboot Online in 2019 (and updated in 2020) decided to test pages with and without original images. . Here are a few relatively simple ways to generate original images for your blog content: Use a graphic design tool. Hire a pro. DIY designs.

Algorithm 128

Algorithm Startups Competitive Benchmarking 128

SpyFu

JANUARY 11, 2021

Example - allintext:airpods 2 Intitle: Intitle tells Google that you only want results where pages include the search term in their meta title tag. Example - intitle:samsung Allintitle: Same as intitle, but ensures every word in the query is in the title meta tag of all results. Use to: Check levels of competitiveness of keywords.

Research 145

Research Competitive Algorithm Briefing 145

SpyFu

AUGUST 15, 2022

The best way to figure out what type of content Google considers to be thin content is by studying Google’s guide to creating high-quality websites. They suggest you create a blog post about the chair and link to their website. The office supply company is also nice enough to send over a pre-written blog post that you can use.

IT 98

IT Algorithm Gaming Marketing 98

SpyFu

APRIL 9, 2024

Numerous studies have found a strong correlation between the number of high-quality links pointing to a site and its organic search rankings. These could be blogs, industry publications, or resource pages. A referring domain is a unique website that links to your site. We like using SpyFu for a seamless process.

Profiling 52

Profiling Brainstorming Win Algorithm 52

Zoominfo

AUGUST 26, 2019

Either way, today’s blog post is for you. They each find the clothes they’re looking for, and then they both sigh in disappointment when they see the price tag. If you only focus on the tangible purposes and use cases of your products, your brand will be no different than all the other stores that sell tools and appliances.

Retail 189

Retail Profiling Win Marketing 189

Zoominfo

MARCH 8, 2022

In the worst case, they could suspend your email account. A LeadJen study showed that SDRs wasted an average of 27% of potential selling time following bad data, resulting in a loss of more than $20,000 in productive sales time per year for each SDR. Too many trips into spam traps can get you blacklisted by your email service provider.

Business 130

Business Sales Market Intelligence Loss 130

SpyFu

NOVEMBER 12, 2021

SERP Simulator : See how your article title tag and meta description will be displayed on the Google search engine results page. With the added cash flow, they eventually added a vibrant company blog and other elements to their SEO & content strategy, but this simple strategy generated millions of dollars.

Win 105

Win Learning Competitive Research 105

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos.

Marketing 187

Marketing Marketing Gaming Win 187

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. The top 25 Moz Blog posts of 2019. The Ultimate Guide to SEO Meta Tags. A Case Study.

Algorithm 53

Algorithm Analysis Profiling Education 53

mention

AUGUST 9, 2023

It is influenced by the type of content that appears on search engine results pages (SERPs), such as online news, reviews, blog posts, articles, and social media posts. In fact, one study found that 19% of customers start supporting a brand after reading positive reviews about a product.

Management 130

Management Profiling Advantage Advantage 130

Evalueserve

MAY 13, 2021

Reading blogs, reports, and case studies are not going to help them. For example, when we want to tag patent documents, we use machines to create clusters and spot patterns and then use experts to break the information into sub-levels. Evalueserve: How are IP teams adjusting to these challenges?

Innovation 72

Innovation Research Intelligence Intelligence 72

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. free templates, whitepapers, and ebooks) Case studies Free trials Request demo Product listings. For example, the following search would show me all posts on the Moz blog that mention “content brief.”

Briefing 60

Briefing Retail Research Startups 60

Moz

AUGUST 6, 2019

Question B: How do they use title tags? Search engines use title tags to detect the headings in your content. Are title tags really that important? Ahrefs, for instance, made their title tag on a page more descriptive and this alone upped their traffic by 37.58%. Question C: What do they know about internal linking?

Knowledge 54

Knowledge Algorithm Research Information 54

Evalueserve

JANUARY 13, 2021

The good news in 2021 is that is no longer the case. In our previous blog post, we shared the wish-list of features that IP and RD teams wanted from their patent landscapes. In the past, patent landscapes were accessible only to those with the expertise to use these tools and understand the insights. What is the solution?

Gaming 59

Gaming Technology Technology Intelligence 59

Tinuiti

MARCH 7, 2024

Note: Be on the lookout for Tinuiti’s Apparel Study, planned to launch in early ‘24! I think we will have to look harder, almost on a case-by-case basis as each retailer is eventually going to come with a slightly different incrementality calculation, each brand with a different goal, and each SKU a different reason for existing.”

Retail 230

Retail Commerce Advantage Advantage 230

Netbasequid

FEBRUARY 11, 2021

The analysis of nearly 1000 case studies in The Long and The Short of It and Media in Focus: Marketing Effectiveness in the Digital Era , the data shows the effects of adding Owned and Earned channels to your paid activations. Except, when we dove into the actual technical, code-level conversations (i.e.

Intelligence 98

Intelligence Intelligence Briefing Analysis 98

SpyFu

AUGUST 31, 2021

Using our backlink data and additional backlink profile data from Ahrefs, we ran an experiment to find out how high-ranking blogs attract backlinks. To increase the number of backlinks to your site, you need great content and the strategies that these blogs used. The Neil Patel blog has multiple posts that link to HubSpot’s report.

Startups 116

Startups Research Capital Education 116

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Today’s blog post is for you!

Marketing 100

Marketing Marketing Travel Education 100

Digital B2B Marketing

JULY 12, 2012

Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Sometimes this is valuable info (in this case), other times it just adds noise.

Human Resources 59

Human Resources Research Finance Information 59

Moz

APRIL 11, 2019

So I'm going to use something called the rel=canonical tag to point this YZ page back to Z. There are some very occasional, rare, edge use cases. Maybe YZ just isn't different enough from Z for it to be a separate page in Google's eyes and in searchers' eyes. Maybe I want to remove these pages. Get it out of here. No, that's not ideal.

Security 68

Security Security Analysis Research 68

Moz

MARCH 27, 2019

Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way. Dr. Pete dives into three case studies to answer these questions.

Algorithm 49

Algorithm Win Knowledge Research 49

Moz

FEBRUARY 7, 2019

So you can do something called smart tags and say, "I want to tag everything that has a specific location name together." In that case, you might get say a Yelp top 10 list. One of the nice things about STAT is you can do something called smart tags. In data views, you can group together parts of keywords.

Restaurants 52

Restaurants Commerce IT Marketing 52

Moz

NOVEMBER 13, 2018

What do you think the EU antitrust case is about?! Who is this blog post for? You're likely reading this blog post because you noticed your organic traffic has dropped and you suspect it could be Google tanking you. Do you tend to generate a lot of blog traffic? They’ve been doing that for years. Are you a media company?

Knowledge 53

Knowledge Win Analysis Commerce 53

Datapine Blog

AUGUST 19, 2020

By performing regular cycle counts, equipping yourself with electronic tags will make the work easier and provide you with data needed to compare your physical inventory to the electronic record of it. In this case, the point is to monitor this rate and identify when and what is missing. Customer retention & loyalty.

KPI 114

KPI Retail Analysis Finance 114

Happy Market

DECEMBER 5, 2022

And my take is narrative economics should be viewed as the insider, the person who’s being studied’s perspective of why the choice or decision may be rational to that person, and therefore it reframes how we look at behavioral economics. As always screen capture, share on social media, tag me and I will send you a t-shirt.

Research 52

Research Business IT Market Research 52

Happy Market

DECEMBER 5, 2022

And my take is narrative economics should be viewed as the insider, the person who’s being studied’s perspective of why the choice or decision may be rational to that person, and therefore it reframes how we look at behavioral economics. As always screen capture, share on social media, tag me and I will send you a t-shirt.

Research 52

Research Business IT Market Research 52

Moz

JANUARY 22, 2019

Blogging Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Look at how HubSpot lays out their resources navigation.

Sales 56

Sales Commerce Advantage Advantage 56

Moz

JANUARY 7, 2021

But a recent study shows that 30% of websites don't even use meta descriptions. Now that's understandable because another study shows that 70% of the time, Google will rewrite the meta description , usually because it's not using the keywords that the user is searching for. How about doing a boilerplate audit for your title tag?

Win 90

Win IT Research Intelligence 90

Moz

OCTOBER 18, 2020

Websites are hubs for useful information, especially in the case of a crisis or for products and services that play a large role in your life. So in that instance, other signals should be dialled up further, but proximity may only be relevant in certain cases. Our study on this is releasing later this year. Absolutely.

Hospitals 78

Hospitals Restaurants Profiling Win 78

Moz

AUGUST 30, 2020

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags : things like your brand name or repeating boilerplate text that appears across multiple pages. We know from a handful of studies that titles of a certain length tend to perform better. To be fair, most sites do.

Sales 85

Sales Learning IT Information 85

Happy Market

MAY 9, 2022

Second, you will find them referenced daily in nearly every credible news source from the Wall Street Journal to daily blogs. The second thing is you will find them referenced daily, quite literally daily in nearly every credible news source from the Wall Street Journal to daily blogs. Find John Online: LinkedIn: [link]. CROSSTALK]. [00:23:13].

Management 52

Management Entertainment Market Research Marketing Research 52

Zoominfo

MARCH 13, 2019

It may seem like successful marketers are simply more skilled and motivated— but often, this is not the case. Studies show that multitaskers experience a 40% drop in productivity, and take 50% longer to complete a single task ( source ). Take the time to label or tag these notes so you’re able to search for them on the go.

Marketing 233

Marketing Marketing Briefing Travel 233