mention

JULY 6, 2022

Email is no longer a tactic for the tech-savvy. Instead, it’s an essential part of any small business marketing strategy, and it shouldn’t be ignored or forgotten in favor of more “trendy” channels. However, many small businesses struggle to develop unique and interesting email newsletters.

Startups 196

Startups Travel Marketing Marketing 196

mention

FEBRUARY 12, 2024

You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. TV/radio (e.g. TV/radio (e.g.

Globalization 157

Globalization Gaming Marketing Marketing 157

Smart Data Collective

JANUARY 1, 2023

AI technology has led to a number of huge benefits in marketing. One of the biggest reasons companies are investing in AI is to automate many of their marketing processes. In particular, a growing number of companies are using AI to automate their social media marketing strategies. You need to get the reader to open your email.

Profiling 293

Profiling Technology Technology Marketing 293

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Attainable.

Marketing 330

Marketing Marketing Copywrite Sales 330

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Win 166

Win Innovation Marketing Marketing 166

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

Loss 233

Loss Sales Marketing Marketing 233

mention

OCTOBER 11, 2023

“Should you set up shop as a marketing generalist or a specialized expert ?” It’s a timeless question that every up-and-coming digital marketing agency ponders upon. With over 10,700 digital marketing agencies in the U.S. The Multiple Avenues of Niching in Digital Marketing How to Identify the Right Niche?

Marketing 167

Marketing Marketing Commerce Knowledge 167

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers.

Marketing 130

Marketing Marketing Education Information 130

Smart Data Collective

JANUARY 10, 2023

Location pages are very important and should not be overlooked in any data-driven marketing campaign. Photos are a great way to increase engagement around your brand. You can also use AI tools to identify correlations between various images and the effect they have on website engagement, which will also improve SEO rankings.

Data Mining 266

Data Mining Profiling Research Advantage 266

SpyFu

MARCH 21, 2023

In this guide, we’ll show you why you need to be running SEO outreach campaigns, and the key steps involved in running a successful campaign. At some point in your company’s growth, you’ll need to run SEO outreach campaigns. Let’s take a look at some of them: Why Run an SEO Outreach Campaign?

Briefing 96

Briefing Finance Gaming Security 96

Tinuiti

DECEMBER 22, 2022

Social 8 Social Media Trends & Their Impact on Marketers in 2023 By Tinuiti Team Dec 22 2022 The social world moves fast and with all that’s happened in 2022, including economic headwinds and uncertainty of consumer demand, it’s time to keep your head on a swivel as we move into 2023. adults will spend 18.6% TikTok users are 1.5x

Commerce 130

Commerce Marketing Marketing Entertainment 130

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. They visit websites where they read blog posts, watch product videos, or download a guide.

Sales 309

Sales Win Research Gaming 309

mention

JUNE 2, 2021

Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings. More than that: 80% of consumers “would rather watch a live video than read a blog.” Let’s go!

Entertainment 364

Entertainment Education Win Marketing 364

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. In fact, the average permission-based email list contains 60% inactive subscribers ( source ). These inactive contacts are hurting your campaigns and skewing your results. Worried about data quality? Duplicates.

Sales 207

Sales Marketing Marketing Information 207

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Smart Data Collective

MARCH 14, 2022

Exit intent popups with “Yes” and “No” buttons can help you increase conversions, expand your email list and enlarge your client base. Google Analytics is one of the simplest but most effective website analytics tools on the market. Read this article to find out how to make the most of this type of popups!

Data Mining 238

Data Mining Education Sales Finance 238

CXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’re customers for life who market your business for you (e.g., Image source ).

Retail 107

Retail Sales Marketing Marketing 107

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Marketing 78

Marketing Marketing Win Profiling 78

Smart Data Collective

AUGUST 12, 2019

Link building is an intrinsic part of any successful digital marketing campaign. There is nothing to worry about if you take the right approach and rely on a Singapore-based SEO agency with international marketing experience. This is very easy and you’re in control of how you want the links to be placed.

Learning 191

Learning Algorithm Profiling Marketing 191

Datapine Blog

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 70

Sales KPI Analysis Retail 70

Zoominfo

MAY 10, 2018

In today’s blog post we break down your bad sales habits and teach you the tactics you need to be more productive. You can warm up your cold calls in a number of ways: Social selling: Find your prospects on social media and engage with them prior to making your initial phone call. You answer emails right away.

Sales 236

Sales Research Benchmarking Sales Enablement 236

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Zoominfo

OCTOBER 21, 2021

The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals. Once you’ve calculated your TAM, you can start to narrow it down.

Sales 130

Sales Research Loss Intelligence 130

SpyFu

DECEMBER 19, 2022

90% of the most successful content marketers in a Content Marketing Institute study put their audience’s information needs as a top priority. Long-form content lets you go in-depth into whatever topic you’re discussing, making it more informative and of higher value. Besides, people love sharing long-form content.

Profiling 111

Profiling Analysis Brainstorming Competitor Analysis 111

Zoominfo

DECEMBER 28, 2020

You’re armed with your prospect’s buying signals, right? Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. They visit websites where they read blog posts, watch product videos, or download a guide.

Sales 100

Sales Win Research Marketing 100

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Marketing 187

Marketing Marketing Gaming Win 187

Datapine Blog

APRIL 21, 2022

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

Marketing 82

Marketing Marketing Human Resources Technology 82

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

SpyFu

JUNE 29, 2022

It’s an exciting time to start a small business, but with that excitement comes the necessity of focusing on specific areas of your business, such as your marketing and SEO practices. Is your pricing more attractive than your market peers? No doubt you have a solid understanding of your products and services and their uses.

Business 88

Business Brainstorming Research Analysis 88

Netbasequid

SEPTEMBER 28, 2021

Here are eight ways to get more useful marketing data and do just that! Having the right market research and social listening capabilities at the ready allows your brand to locate valuable market data revealing what’s trending, and what is important to your customer. that haave nothing to do with them. 2) Know Your Audience.

Marketing 97

Marketing Marketing KPI Market Research 97

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! . Keeping the dream alive #StrongerTogether.

Sports 111

Sports Marketing Marketing Gaming 111

mention

FEBRUARY 10, 2023

Marketing automation is a buzzword in the world of digital marketing. With more and more businesses going digital every year, marketers realize that automation is the key to reaching more customers and boosting sales. But what is marketing automation? Why should you use it in your business, and how can you get started?

Marketing 285

Marketing Marketing Sales Management 285

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc.

Marketing 100

Marketing Marketing Travel Education 100

Tinuiti

MARCH 7, 2024

of the US digital ad market this year (behind Google’s 27.1% None of these changes happened in a silo, with each connected to the evolving needs of brands, marketers, and shoppers as more cookies crumble, more signals go dark, and the demands for more personalized ad experiences increase. and Meta’s 19.5%).

Retail 230

Retail Commerce Advantage Advantage 230

CXL

NOVEMBER 23, 2022

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin.

Marketing 78

Marketing Marketing Win Gaming 78

Alpha Sense BI

FEBRUARY 21, 2023

The name of the game today is staying nimble and proactive to an ever-changing market landscape. It is no longer good enough to merely stay aware of market-moving events — you must separate the signal from the noise and extract critical insights from the data at hand. That’s where market research tools come in.

Market Research 52

Market Research Marketing Research Research Marketing 52