mention

DECEMBER 8, 2023

If you want to set a room with marketers on fire – not literally, of course – skip the talk about Twitter’s latest transformation or the omnipresence of reels. Besides, guest blogging has been with us for some time now, proving itself to be a powerful tool for every digital marketer out there. Guest blogging isn’t fast.

Marketing 196

Marketing Marketing Profiling Finance 196

mention

JANUARY 26, 2024

In the ever-evolving landscape of digital marketing, there are various metrics and concepts that marketers need to be familiar with in order to stay competitive. Understanding and effectively utilizing share of voice can have a profound impact on a brand’s marketing strategy and ultimately drive success.

IT 157

IT Analysis Competitive Marketing 157

mention

FEBRUARY 12, 2024

You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. TV/radio (e.g. TV/radio (e.g.

Globalization 157

Globalization Gaming Marketing Marketing 157

mention

NOVEMBER 27, 2023

They often rush to other methods like social media marketing to get more customers instead of investing in long-term organic marketing using Search Engine Optimization (SEO). SEO is essential in growing SaaS revenue, especially if you have a limited budget for other marketing methods , but it takes time. Keyword metrics.

Startups 224

Startups Research Education Competitive 224

mention

JUNE 14, 2023

A lot of them miss valuable conversations with customers actively looking to buy their products. Or worst, ignore negative comments about their products on social media. Real-time tracking — Social monitoring focuses on tracking and capturing immediate mentions, comments, or posts related to a brand, product, or specific keywords.

Marketing 346

Marketing Marketing Due Diligence Competitor Analysis 346

mention

JANUARY 1, 2024

It involves monitoring various social media channels, discussion forums, blogs, and news outlets to understand what people are saying about your brand, products, or industry. This information can then be used to inform marketing strategies, product development, and customer service initiatives.

KPI 157

KPI Analysis Entertainment Advantage 157

mention

DECEMBER 11, 2023

Pinterest can be a powerful platform for savvy marketers, offering access to receptive audiences, intuitive tools, and impactful formats. However, if you want to unlock the full potential of Pinterest marketing, you need to understand the data the platform is giving you. Think of Pinterest Analytics as your marketing compass.

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Profiling Benchmarking Algorithm Analysis 205

mention

MARCH 29, 2023

In 2023, every brand has utilized email marketing and understood its importance. With the COVID-19 outbreak, the largest chunk of revenue was due to online sales, according to BBC : Marketers finally realized how not utilizing email marketing is like leaving money on the table, as email marketing allows brands to boost sales.

Marketing 271

Marketing Marketing Sales Algorithm 271

mention

JUNE 29, 2022

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. However, SEO often stops tracking at KPIs, like ranking positions and traffic.

Marketing 362

Marketing Marketing Banking Education 362

Smart Data Collective

JUNE 14, 2022

You need to figure out who your product or service most appeals to and who you had in mind when creating it. Your key demographic will likely have a particular need for what you are offering and so you need to market your business in a way that caters to that particular group. If you have products. Create Webinars.

Business 262

Business Data Mining Profiling Sales 262

mention

NOVEMBER 24, 2021

If you have products to sell, a blog to promote, or an email list to grow, then the answer is yes! With over 500 million daily active users worldwide, Instagram has enormous reach and is the most popular platform for influencer marketing in almost every country. Or… Should you use Instagram Link Stickers? So now what?

Win 318

Win Algorithm Sales Advantage 318

mention

MARCH 20, 2024

Marketers who invest in online reputation management see more leads and conversions. When you conduct an online audit like this for your brand, you can look at the different things people are saying about your business, products, or services, whether positive, neutral, or negative. Not convinced? ”, “Apple Inc.

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Management Restaurants Profiling Loss 176

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 299

Marketing Marketing Algorithm Advantage 299

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. After all, it’s why they’ve invested in your services. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. Discounting your products is one of the best ways to increase sales.

Marketing 225

Marketing Marketing Predictive Analytics Profiling 225

mention

APRIL 13, 2022

Not all marketing goals are created equal. The truth is that an objective is nothing without: An action plan to implement it A realistic timeline to achieve it A set of metrics to analyze its success. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing.

Marketing 330

Marketing Marketing Copywrite Sales 330

mention

APRIL 10, 2024

That can provide many benefits, such as ensuring your brand is adequately positioned and messaged and identifying areas for improvement in your content and products. Using specific tools, you can easily track and understand customers’ negative experiences with your product.

Gaming 267

Gaming Management Sales Information 267

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Marketing 264

Marketing Marketing Education Information 264

mention

JUNE 12, 2023

As far as digital visibility goes, social media activity and interactions are pivotal in how a company can reach a wider audience, engage with potential customers, promote its products or services, and generate vital brand awareness. Source As a marketer, you may be asking yourself how much you should spend on a social media campaign.

Marketing 246

Marketing Marketing Benchmarking Management 246

mention

NOVEMBER 29, 2023

A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. Scalability : With AI, you can easily scale your content production to meet the growing demands of your audience.

Research 167

Research Analysis Competitor Analysis Competitive 167

Smart Data Collective

JANUARY 20, 2020

It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level.

Intelligence 248

Intelligence Intelligence Brainstorming Competitive Intelligence 248

mention

MARCH 23, 2022

Marketers are overwhelmed by their jobs, and it’s easy to see why. The flood of data you’re expected to handle keeps getting bigger, not least because marketers cover as many as 13 different channels , with big data having reached tsunami-like proportions. Markets, trends, and consumer expectations are fluctuating like mad.

Marketing 273

Marketing Marketing Predictive Analytics Sales 273

mention

JULY 24, 2023

Nowadays, in such a competitive digital landscape, businesses need to utilize every tool and marketing channel possible to stand out from the crowd. Similarly, many view SEO as something that’s disparate from their other marketing activities. Table of Contents: How Can Social Media and SEO Marketing Strategies Work Together ?

Profiling 130

Profiling Research Startups Algorithm 130

mention

JULY 28, 2023

In the ever-evolving digital marketing landscape, affiliate marketing has cemented its place as a potent, ROI-driven strategy. Affiliate marketing is a symbiotic arrangement where a business rewards affiliates (individuals or companies) for each visitor or customer brought in by their marketing efforts.

Marketing 130

Marketing Marketing Knowledge Gaming 130

mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? After all, all you really need to do is put up some adverts and customers will come flocking to your website (or store) to buy the product. In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy.

Marketing 157

Marketing Marketing Knowledge Sales 157

mention

MARCH 30, 2022

If I ask you to include videos in your marketing strategy, you’ll be staring at me like I’m some dork. It’s 2022, and if I’m still talking about using videos in marketing, I’m a boomer for sure. Everyone is using videos in marketing. This is the reason why 94% of marketers agree to using more videos to keep their ROI high.

Marketing 334

Marketing Marketing IT Brainstorming 334

mention

JANUARY 27, 2023

This makes it a potent marketing tool businesses should leverage if they want to reach as many people as possible. However, proper social media marketing isn’t as simple as posting pictures and captions. They do this by giving you the information you need to optimize your marketing approach. It should be run quarterly, too.

Profiling 261

Profiling KPI Entertainment Commerce 261

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

Benchmarking 225

Benchmarking Education Sales Win 225

mention

MARCH 11, 2024

This type of long-form content format gives brands the opportunity to build a narrative around their values, mission, and products in a way that feels organic and genuine to the listener. Track metrics such as the number of downloads, listener demographics, episode retention rates, and listener feedback.

Entertainment 157

Entertainment Brainstorming Startups Gaming 157

Tinuiti

APRIL 21, 2023

This year is a crucial time to get in front of new customers in the competitive ecommerce market. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales and Prime memberships.

Win 130

Win Sales Advantage Advantage 130

mention

NOVEMBER 3, 2021

Ever since Amazon made changes to the commission structure of its affiliate program in 2020, a lot of affiliate marketers have been considering whether or not to move away from the Amazon Associates program. Things to Consider: Alternative Affiliate Marketing Methods. Table of Contents: What are the Benefits of Amazon Associates?

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Marketing Marketing Retail Sports 243

mention

NOVEMBER 1, 2023

The world of digital marketing is rapidly changing thanks to new advancements in artificial intelligence (AI) technology. Marketing channels from social media and paid advertising to email and content marketing are all experiencing rapid disruption and innovation courtesy of industry-changing technology rooted in AI and machine learning.

Marketing 157

Marketing Marketing Algorithm Briefing 157

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers.

Marketing 217

Marketing Marketing Entertainment Profiling 217

mention

JANUARY 20, 2021

The good news for marketers is that more time spent on Instagram, means more potential exposure to your brand’s content and ads. The key challenge for marketers is making that connection from engagement to click-through to a sale. The key challenge for marketers is making that connection from engagement to click-through to a sale.

Gaming 274

Gaming Sales Marketing Marketing 274

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

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Management Marketing Marketing Benchmarking 234

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

mention

NOVEMBER 10, 2023

By understanding the different metrics available, you can identify what works well and what areas need improvement. Here are some of the key TikTok analytics metrics that you should track: Likes : The number of likes your videos receive indicates their popularity with your audience. It can help businesses cut their CPA on TikTok.

Predictive Analytics 176

Predictive Analytics Algorithm Data Analysis Entertainment 176