Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Marketing Travel Sales 272

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

Marketing 154

Marketing Marketing Alliance Education 154

CXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Marketing 78

Marketing Marketing Win Profiling 78

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

Similarweb

SEPTEMBER 13, 2021

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. These could be landing pages, product pages, or even blog articles. . There are currently more than 1.8 oxford shirt (32.6K).

Benchmarking 94

Benchmarking Competitive Research Market Intelligence 94

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Marketing 124

Marketing Marketing Copywrite Win 124

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. 2. Sales Hacker.

Sales 187

Sales Win Gaming Research 187

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

SpyFu

JULY 13, 2021

Reviews of individual courses via Coursera Once completed, you’ll have a working knowledge of the SEO industry and its impact on website design, content marketing, and analytics. As a leader in marketing education, HubSpot Academy has many positive reviews on sites like G2 and Capterra. Who should take this course?

Education 98

Education Knowledge Learning Research 98

Datapine Blog

OCTOBER 17, 2019

In this blog post, we’re going to give a bit of background and context about management reports, and then we’re going to outline 10 essential best practices you can use to make sure your reports are effective. Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions.

Management 105

Management KPI Benchmarking Advantage 105

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is? According to Google , the number of people buying locally after searching is 78%. Sounds great! But there is one big problem with most local SEO strategies. d) Update Your Local SEO Strategy.

Business 57

Business Benchmarking KPI Profiling 57

mention

MAY 31, 2023

Content marketing is an important tool in your business’ digital strategy. With the potential to attract and convert customers, content marketing is a worthwhile investment. In this article, we cover 7 content marketing mistakes to avoid. Table of Contents: What Is Content Marketing ?

Marketing 335

Marketing Marketing Sales Business 335

Moz

JANUARY 28, 2019

Inbound links, also known as backlinks or external links , are HTML hyperlinks that point from one website to another. Internal links , or links that connect internal pages of the same domain, work very similarly for your website. But what is a link, exactly? How do you go about earning them from other websites? What are links?

Profiling 51

Profiling Algorithm Win Business 51

Smart Data Collective

DECEMBER 29, 2021

Companies are using big data technology to improve their human resources, financial management and marketing strategies. Digital marketing , in particular, is very dependent on big data. Companies are expected to spend over $5 billion on big data marketing services in 2026. There are over 30.2

Data Mining 337

Data Mining Restaurants Marketing Marketing 337

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 246

Sales Gaming Marketing Marketing 246

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What Is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing.

Sales 147

Sales Gaming Marketing Marketing 147

Alexa

DECEMBER 3, 2020

Conversational marketing streamlines the customer experience. What Is Conversational Marketing? Conversational marketing is the process of using real-time conversations to engage new leads and potential customers through the sales funnel. The term “conversational marketing” was coined by Drift. Chatbot Interactions.

Marketing 233

Marketing Marketing Sales Education 233

CXL

OCTOBER 1, 2022

It’s an inbound model that develops your authority and brand affinity over time—it can be a long game to get results, but it helps you stay in play. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. Table of contents What is the dark funnel?

Research 86

Research Copywrite Sales Education 86

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Marketing 130

Marketing Marketing Human Resources Education 130

Zoominfo

JULY 11, 2018

When executed correctly, content marketing can attract, engage, and retain new customers– Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. The Importance of Content Marketing. B2B Content Marketing Strategy.

Marketing 255

Marketing Marketing Education Sales 255

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing.

Win 98

Win Marketing Marketing IT 98

Zoominfo

JULY 24, 2018

A creative digital strategy known as inbound recruiting. In simple terms, inbound recruiting is the method of developing online content to attract and engage qualified candidates. If you think that sounds more like a marketing task, you aren’t wrong. So, how do you put inbound recruiting into practice?

Profiling 172

Profiling Brainstorming Education Benchmarking 172

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Sales Enablement 241

Sales Enablement Sales Marketing Marketing 241

mention

FEBRUARY 8, 2023

And one of the best ways to do that is through content marketing. Content marketing is a form of inbound marketing that involves creating and distributing valuable (and relevant) content to attract and engage prospects through channels like blogs, social media, videos, e-books, and more.

Marketing 275

Marketing Marketing Business Education 275

Datapine Blog

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Marketing 112

Marketing Marketing KPI Analysis 112

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. Coordinated. Identifying.

Win 82

Win Marketing Marketing Profiling 82

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. Demand generation marketing isn’t one single strategy or activity. Some marketing tactics (e.g.,

Startups 96

Startups Sales Copywrite Research 96

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

Similarweb

APRIL 20, 2021

A digital marketing strategy is your game plan for success in the digital arena. Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. What is a digital marketing strategy ? Inbound vs. outbound digital marketing.

Win 59

Win Marketing Marketing IT 59

Zoominfo

JULY 21, 2019

When executed correctly, content marketing can attract, engage, and retain new customers. Yet, despite the various benefits of content marketing, many B2B organizations have miles to go before they can build a successful content marketing program. In comparison, 86% of B2C marketers use content marketing ( source ).

Marketing 100

Marketing Marketing Education Technology 100

Moz

NOVEMBER 15, 2020

People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. But how exactly can a brand begin to build, or build upon, their authority? If you can, get to creating!

Marketing 83

Marketing Marketing Brainstorming Algorithm 83

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Trust me, I was thinking the same thing while weeping tears into my keyboard. By using our own data, the study benefited from: The same root Domain Authority across all content.

Competitive Landscape 56

Competitive Landscape Algorithm Analysis Competitive 56

SpyFu

DECEMBER 15, 2020

Search engine optimization (SEO) is the backbone of most digital marketing strategies. A comprehensive off-page SEO strategy focuses on building a powerful inbound link profile for your website. An effective way of showcasing your website’s reliability is through your inbound link profile.

Profiling 98

Profiling Competitor Analysis Analysis Benchmarking 98

CXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Hubspot’s free ideas generator helps people come up with new blog content. When these same people eventually reach out, it’s because there’s interest. With demand generation.

Entertainment 76

Entertainment Education Brainstorming Research 76