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Episode 4: Data is the New Currency

CIO

This blog summarizes a recent podcast that featured Graeme Thompson, CIO of Informatica. Mr. Thompson started the podcast with an example that drives home the differences between how data and currency are managed in companies today. A simple comparison of how a CIO and a CFO would answer four key questions set the tone.

Win 750
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Among the highlights of the 2023 Australian Open were a revamped Match Centre 2.0,

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The year’s top 10 enterprise AI trends — so far

CIO

They can code, write poetry, draw in any art style, create PowerPoint slides and website mockups, write marketing copy and emails, and find new vulnerabilities in software and plot holes in unpublished novels. The potential impacts are reminiscent of the dawn of the Internet, and are likely to be just as transformative for businesses.

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Good UX Design Principles Must Be Predicated on Big Data

Smart Data Collective

Meta Description: Having a website and/or mobile app is important for your business success. Continue to read this blog post for more important details. billion on website analytics technology by 2026. The importance of data analytics in design is even more important when it comes to improving an existing website.

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5 Ways to Supercharge Your Inbound Marketing Strategy

Alexa

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? If you want prospects to engage with your brand and come to your website, you need to understand their core qualities. Optimize Your Website for Search Engines. Conduct Audience Analysis.

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15 Ways to be on Top of Google Search

SpyFu

Seasoned SEO experts and beginners all have one thing in common – they all want to get their websites (or those of their clients) to the top of search engine results. With so much competition and ever-evolving algorithms, it can be extremely challenging to get your website to the top of Google.

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On-Page SEO Checklist: Successfully Optimize Your Website

SpyFu

Achieving a high search engine rank is a top priority for website owners and digital marketers. It boosts organic website traffic at a steady pace, and it increases brand awareness and credibility. A strong inbound link profile has a tremendous impact on your website’s search engine rankings. New to SEO?