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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

Retail 180
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How To Fix Online Reputation: Expert Insights on ORM

mention

Read on to learn how to fix online reputation, build a positive online presence, and consistently increase your communication standards. Understanding Online Reputation Management Did you know only 62% of customers trust companies, with a good reputation traditionally being the number one trust factor ? Online reputation is fragile.

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4 Conversational Writing Tips That Will Transform Your Customer Interactions

Alexa

Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused. Keep your writing as simple as possible to engage customers and prospects. If that sounds like you, read on.

Knowledge 314
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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more!

Sales 240
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New Data Tools Offer Sales Boosting Opportunities For Remote Working

Smart Data Collective

Humanize your customer care. You should consider improving your customer service with big data and machine learning tools. You should know 54% of all consumers say that they have higher customer service expectations than they did just one year ago. Personalization relies on machine learning to create a better user experience.

Sales 202
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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more!

Sales 177
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5 Ways to Build a Better Employer Brand

Zoominfo

As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. Here’s how. Basically, your employer brand is how the talent pool perceives your company as a place to work. What do they have in common? A focus on branding. What is an Employer Brand?

Profiling 130