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VMware customers take wait-and-see approach amid Broadcom changes

CIO

When tech giant Broadcom acquired virtualization market leader VMware last October, it restructured licensing terms, laid off thousands of employees, and terminated partner agreements with resellers and service providers. Tan published a long blog post defending the changes on April 15, suggesting that consumer concerns aren’t going away.

Capital 724
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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. What can enterprises learn from these trends, and what future enterprise developments can we expect around generative AI?

Security 823
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How to Develop an Optimized Ecommerce Product Video that Actually Generates Sales

mention

Regardless of your company’s niche, ecommerce product videos have proven to be exceptionally reliable assets to get your target audience on board with what you have to offer. Why use video for ecommerce? Moreover, 86% of marketers using video content in their strategy state it’s effective for lead generation.

Sales 157
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

If there’s any lesson brands should have taken from the last three years of the Covid-19 pandemic, it’s that investing in digital can deliver even more engagement – online and in-person. And this year’s event proved an unparalleled showcase of how physical and digital are coming together in innovative ways.

Sports 572
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Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. Your approach to marketing your company should be unique and exciting to snare customers. This is where data-driven marketing strategies come into play.

Business 349
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Actionable PR strategies to build powerful brand awareness

mention

You probably already know the value of being on social media, or content marketing, or getting company news covered in third-party media outlets. So anything related to blog posts and SEO, podcasts and videos, social media, email marketing, guest posts, interviews, third-party reviews, etc. TV/radio (e.g. TV/radio (e.g.

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What is PR? Everything You Need to Know

mention

Public Relations (PR) is a powerful tool that helps shape how people see your business. It can make your company more trustworthy and help it succeed. In this blog post, I’ll explain everything there is to know about PR practice. Source On the other hand, the primary goal of digital marketing is promotion.

Startups 167