Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. This slows the buying process.

Sales 130

Sales Education Win Knowledge 130

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. This slows the buying process.

Sales 130

Sales Education Win Knowledge 130

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

SEPTEMBER 22, 2022

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems. B2B Database The foundation of any tech stack should be a highly accurate, robust database.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. If you’re skeptical about AI, today’s blog post is for you. We’ve compiled more than 65 statistics about artificial intelligence. Keep reading!

Intelligence 100

Intelligence Intelligence Sales Globalization 100

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Sales 197

Sales Competitive Intelligence Technology Technology 197

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Profiling 130

Profiling Sales Analysis Business Intelligence 130

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Today’s blog post will give you the tools you need to write a Customer Insight Report that benefits your entire organization. In other words, think about the people who have the final say in purchasing your products.

Profiling 138

Profiling Sales Analysis Business Intelligence 138

Zoominfo

NOVEMBER 3, 2019

Consider this: a recent survey ranked ‘ sales account manager ’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” ” ( source ) In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. Keep reading!

Sales 100

Sales Knowledge Sales Enablement Management 100

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. How to create an omnichannel marketing strategy.

Marketing 99

Marketing Marketing Research Retail 99

Netbasequid

MAY 26, 2023

It’s a vital component that keeps many brand managers awake at night. Consumers form a powerful wake that rolls almost imperceptibly beneath the surface, one that can be harnessed and directed with tsunami-level force as fast as a rogue employee, unintentional product placement, or misguided tweet is detected. How does this work?

Analysis 97

Analysis Benchmarking Knowledge Competitive 97

Zoominfo

NOVEMBER 11, 2019

People buy from people first, product second, according to Director of Sales Steve Wernke. To make customers feel good about the sale, communicate these three pieces of value, in this order: additional support additional product and services price discount. They don’t want a product that’s going to sit on the shelf.

Sales 191

Sales Win Entertainment Gaming 191

Zoominfo

MAY 11, 2020

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. A product development team, on the other hand, may need to use big data analytics and the Internet of Things to differentiate their customer experience and engagements. But don’t forget about your sales territory plan.

Sales 100

Sales SWOT Loss Market Segmentation 100

Similarweb

APRIL 16, 2021

Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. .

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Zoominfo

DECEMBER 13, 2018

Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. Today, we do the same for sales reps. Go check it out!

Sales 187

Sales Win Gaming Research 187

Similarweb

SEPTEMBER 13, 2021

According to Google, almost half of all purchases are done online and 59% of shoppers say they research products online before they buy to ensure they are “making the best choice possible.”. These could be landing pages, product pages, or even blog articles. . What is keyword mapping and why is it important? mens shirts (10.3K).

Benchmarking 94

Benchmarking Competitive Research Market Intelligence 94

Zoominfo

FEBRUARY 5, 2018

To achieve success in the B2B sales world, this is a rule you must live by. In the B2B world, where sales reps sell to other businesses, it’s imperative that you understand the ins and outs of your prospect’s company before you get on the phone with them. Based on revenue, would you expect them to have the budget for your product?

Research 113

Research Sales Commerce Information 113

CXL

JUNE 2, 2022

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. From there, I read case studies on the company blog before eventually signing up.

Marketing 78

Marketing Marketing Win Profiling 78

Contify

NOVEMBER 12, 2018

Contify, winner of Frost & Sullivan’s New Product Innovation award , today announced the launch of Contify APIs ?—?a a customizable solution for companies to integrate human-curated market intelligence into their internal and customer facing applications. a Key Account Management platform?—?as as its first API customer.

Market Intelligence 40

Market Intelligence Win Intelligence Intelligence 40

Similarweb

APRIL 16, 2021

Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. .

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Zoominfo

JUNE 15, 2020

Today’s blog post offers some valuable tips to optimize your sales voicemail strategy and improve response rates. You’ll sound like every other generic B2B sales representative trying to win the prospect’s attention. I saw that you manage the team that hunts down ERP projects on the East Coast. Let’s get into it!

Sales 113

Sales Profiling Briefing Research 113

CXL

OCTOBER 16, 2022

Find and fix leaks in your current acquisition strategy, and acquire high-value customers efficiently, so you can grow faster than the competition. They’ve bought your product multiple times and are ready to tell others. There’s more to ecommerce customer acquisition than increasing checkout conversion rates.

Retail 107

Retail Sales Marketing Marketing 107

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

JUNE 24, 2019

Artificial Intelligence. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing.

Sales 272

Sales Intelligence Intelligence Predictive Analytics 272

Similarweb

SEPTEMBER 14, 2021

You can create accounts on platforms like Google Ads or Bing to set up and manage a PPC campaign, but just knowing what PPC is and how it works is only half the battle. They know what they’re looking for and are ready to find out more about a particular product, service or solution. . What is PPC?

Research 52

Research Win Competitor Analysis Sales 52

Datapine Blog

FEBRUARY 9, 2024

Table of Contents 1) What Is KPI Management? 4) How to Select Your KPIs 5) Avoid These KPI Mistakes 6) How To Choose A KPI Management Solution 7) KPI Management Examples Fact: 100% of statistics strategically placed at the top of blog posts are a direct result of people studying the dynamics of Key Performance Indicators, or KPIs.

KPI 88

KPI Management Retail Analysis 88

Zoominfo

SEPTEMBER 20, 2018

Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—these are the marketing skills to keep an eye out for. Hard Skills for B2B Marketers. Here are some hard skills that directly correlate with B2B marketing success: 1. What makes a marketer successful?

Marketing 193

Marketing Marketing Data Analysis Intelligence 193

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. This is thought leadership at its finest: Workday, a cloud-based enterprise management company, launched this exclusive report with data from over a thousand interviews with c-suite members.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

Zoominfo

FEBRUARY 19, 2019

We can’t promise anything groundbreaking or innovative, but we do promise the most comprehensive, no-nonsense guide to creating a content calendar for your B2B organization. As your B2B organization grows, your marketing team will inevitably evolve. Let’s get into it! Let’s take a look at the many benefits of this approach: 1.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

AUGUST 11, 2021

It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. As a result, the pandemic’s impact on sales pipeline management has been profound.

Sales 217

Sales Management Briefing Win 217

CXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Like SEO, demand generation is a long game.

Research 103

Research Sales Gaming Brainstorming 103

Netbasequid

DECEMBER 26, 2022

By keeping tabs on the media, you are simultaneously watching your brand, your target customers, and your competition. This could be a brand name, a product, a topic, etc. With that in mind, here are five aspects of your business that media monitoring software can help you manage: 1. Your media performance metrics.

Startups 52

Startups Competitive Intelligence Competitive Business Environment 52

Zoominfo

AUGUST 11, 2021

It’s what keeps your sales team organized and focused on managing opportunities to close deals. Unfortunately, many B2B organizations suffer from ineffective sales pipeline management. As a result, the pandemic’s impact on sales pipeline management has been profound.

Sales 100

Sales Management Briefing Win 100

Data Hut

FEBRUARY 17, 2022

While there are many ways to increase sales productivity and increase revenues, find out in this blog post some more-specific tips for improving your startup's profits. But to begin with, what is sales productivity/ sales effectiveness, and why would it matter this much to you? This is where they are lacking!

Startups 52

Startups Sales Loss Advantage 52

Zoominfo

NOVEMBER 8, 2018

It’s a lot of moving pieces for one person to manage. The steps outlined in today’s blog post take a simplistic look at the most vital components of any marketing strategy. For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter.

Marketing 100

Marketing Marketing Profiling Win 100

Datapine Blog

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Being able to make intelligent decisions that will streamline your efforts will pay dividends.

Advantage 71

Advantage Advantage KPI Profiling 71

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction. Why digital marketing training matters now.

Marketing 64

Marketing Marketing Copywrite Knowledge 64