Remove blog category Press Releases
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How to target and understand your competition’s experts

FedSavvy

Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. This blog focuses on the process of examining a competitor’s people, or more specifically their technical subject matter experts (SMEs). Target press releases that feature SMEs.

Knowledge 246
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Guidelines for Assessing Competitor Capabilities

FedSavvy

Tools – This broad category captures any tangible aspect of how a business operates which ranges from technologies, facilities, laboratories, etc. Below are examples for where an analyst may find evidence of such investments: People – Press releases announcing strategic hires, trade press following events, LinkedIn updates, etc.

Win 130
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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Reputation Includes content assets such as blogs and press releases 2. “If

Startups 130
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The Best Ways to Use Competitive Intelligence in Today’s Market

ArchIntel

WhatRunsWhere also provides a category search tool that allows you to find competing marketers by niche. . Finally, looking at the categories of publishers used by your competition can also help you predict changes to their marketing strategy. Make sure to visit their website, blogs, and social media. Shadow your competitors.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

If they’re not already aware of your specific offering, they are at least aware of the category. Sales Input Large sales teams are typically divided into several sub-categories. This is when your sales team makes contact with leads in the second stage of the funnel, when they’re aware of your brand or your category.

Sales 130
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PR Tracking Tools for Brand Performance

Netbasequid

It feels like there’s nothing more important for a client than seeing its name mentioned in an article, blog post, or news report some days. Augure has a CRM-type platform to track communications for reporters, email marketing, social media monitoring, as well as PR tracking features for shooting out press releases and follow-ups.

Analysis 105
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What is Earned Media and How Does a Business Use It?

Netbasequid

Before the days of social media, press releases were one of the primary methods of generating earned media. Owned media is any content authored by your brand and commonly consists of blog posts, social media posts, and content published on your brand’s websites. Depending on your product or category, your mileage may vary.