mention

NOVEMBER 13, 2023

After all, all you really need to do is put up some adverts and customers will come flocking to your website (or store) to buy the product. Doing it well involves in-depth knowledge of your product and, more importantly, your customers. 5 Things You Should Know About Lifecycle Marketing 1. Customer retention 5.

Marketing 157

Marketing Marketing Knowledge Sales 157

mention

AUGUST 11, 2021

And that’s great, but what about people who haven’t yet followed you? Instead of always pointing to your homepage, it’s a good idea to change the link anytime you wish to increase sign-ups for an event, showcase a new product launch, or even attract visitors when you start a blog for content promotion.

Algorithm 363

Algorithm Profiling Travel Retail 363

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. The rapid rise of generative AI has become the most captivating trend in the tech industry today. Marketers are definitely at the forefront of experimenting with GenAI. billion in the next 10 years.

Marketing 130

Marketing Marketing Gaming Innovation 130

Smart Data Collective

FEBRUARY 21, 2021

You can have a wonderful product or provide excellent services, but no one will know about it. Spreading a word about your product is essential for its development. After you make sure that the platform meets your expectations, try to launch paid advertising and evaluate its effectiveness. It’s fuel and blood for any business.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

mention

JULY 20, 2022

Google Analytics is one of the top tools with tons of functionality to track the performance of your e-commerce products, content, and marketing efforts. WebCEO is a great SEO solution for e-commerce websites that combines all your SEO data into a straightforward dashboard. Let’s get started. Free marketing tool for SEO audit.

Commerce 326

Commerce Marketing Marketing Analysis 326

mention

NOVEMBER 3, 2021

Amazon Associates was launched in 1996, making it one of the first successful online affiliate programs. Amazon Associates was launched in 1996, making it one of the first successful online affiliate programs. By selling Amazon products, you give yourself a higher chance of making conversions by riding on Amazon’s brand promise.

Marketing 243

Marketing Marketing Retail Sports 243

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. A great return! As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped.

Win 182

Win Learning Gaming Sales 182

mention

DECEMBER 11, 2023

For example, if a pin featuring DIY home decor tips is gaining traction, consider creating a blog series or video content in that niche. Pinterest can be a powerful platform for savvy marketers, offering access to receptive audiences, intuitive tools, and impactful formats. Think of Pinterest Analytics as your marketing compass.

Profiling 205

Profiling Benchmarking Algorithm Analysis 205

mention

DECEMBER 15, 2023

Source Let’s understand this with an example. Pain Points · Authenticity Concerns: Sophia is cautious about counterfeit products and values brands that offer authentication guarantees. Authentication Assurance: Ensure a robust authentication process and clear product authenticity for peace of mind.

Marketing 167

Marketing Marketing Profiling Research 167

Tinuiti

JULY 14, 2023

Take a look at our recent blog highlighting Amazon Prime Day 2023 Advertising Trends. Source: Amazon Amazon Prime Day is a two-day sales event on Amazon.com that was originally launched as a one-day sale to celebrate Amazon’s 20th anniversary in July 2015. Looking to dive into the data? What is Prime Day?

Retail 130

Retail Due Diligence Sales Win 130

mention

OCTOBER 27, 2021

It launched in China first with the name Douyin. No, it’s not true that only popular consumer products or entertainers can make it on TikTok. These examples prove that you don’t need to be an overly casual brand like Wendy’s to be on TikTok. Should YOUR brand do TikTok marketing? What’s the best approach? You’re not alone.

Marketing 246

Marketing Marketing Entertainment Algorithm 246

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Consistency is the cornerstone of good marketing.

Marketing 124

Marketing Marketing Copywrite Win 124

Smart Data Collective

JUNE 17, 2021

It is no longer just about having a great product — you need to carefully plan and execute your marketing strategy and have the budget to make it succeed. Having a professional website with great data analytics features will help you get the leads and conversions you need to make your business grow.

Management 222

Management Business Knowledge Advantage 222

Tinuiti

APRIL 21, 2023

Amazon launched Prime Day back in 2015 to celebrate its 20th anniversary. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales and Prime memberships. saved thanks to stellar Prime Day deals and discounts.

Win 130

Win Sales Advantage Advantage 130

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). To further harness the potential of your blog, try your hand at vlogging—or video blogging.

Entertainment 157

Entertainment Marketing Marketing Education 157

mention

AUGUST 19, 2022

When was the last time you were pleased to see a well-crafted cold sales email? Yeah, we thought so. Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Overtly sales-y subject lines, phony personalization, bland content…even the salespeople themselves are tired of such emails. Simple as that.

Sales 329

Sales Profiling Learning Knowledge 329

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Whether you want to launch a short-term go-to-market product strategy or develop a long-view content marketing strategy, there are simple actions you can take now to get started. Let’s change that.

Management 145

Management Marketing Marketing Business 145

mention

SEPTEMBER 15, 2023

While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. We will also explore what fuels these changes, the strategies that make them work, and real-life examples that light the way ahead. And guess what?

Innovation 157

Innovation Marketing Marketing Algorithm 157

Zoominfo

AUGUST 26, 2019

Retaining customers takes more than just high-quality products and a smooth user experience. Either way, today’s blog post is for you. Why would they buy a product you sell? Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Now, let’s take this example one step further.

Retail 189

Retail Profiling Win Marketing 189

Tinuiti

DECEMBER 22, 2023

The ads themselves can appear in a variety of formats and locations to support different goals, including in prominent placements on search results pages, product pages, category pages, browse pages, onsite, instore, off site and more. And apparently, so will the number of networks and their offerings! What is a Retail Media Network?

Retail 130

Retail Commerce Sales Security 130

Tinuiti

DECEMBER 22, 2023

The ads themselves can appear in a variety of formats and locations to support different goals, including in prominent placements on search results pages, product pages, category pages, browse pages, onsite, instore, off site and more. And apparently, so will the number of networks and their offerings! What is a Retail Media Network?

Retail 130

Retail Commerce Sales Security 130

mention

JUNE 26, 2023

Beware the Illusion: 6 Examples of Vanity Metrics Even with the most care and best intentions, it’s still possible to end up with a digital marketing report full of vanity metrics. As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. After all, it’s why they’ve invested in your services.

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Alexa

MAY 24, 2021

You’ve realized the value of conversational marketing, and are excited to launch your company’s first chatbot. You’ve received buy-in from leadership, but how are you actually going to measure your chatbot’s success? You’ll need to start with some objective data that can help you make sense of chatbot performance. KPI #2: Interaction Rate.

KPI 172

KPI Restaurants Sales Marketing 172

mention

NOVEMBER 10, 2021

Should you market your product on Amazon? But you may be wondering… Should you market your product on Amazon? As such, Amazon is a great platform to supplement your eCommerce operations. Most brands start their Amazon Advertising strategy with a Sponsored Products ad campaign. Table of Contents: What are Amazon ads?

Marketing 246

Marketing Marketing Gaming Sales 246

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. A great return! Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped.

Win 100

Win Learning Gaming Sales 100

Datapine Blog

JUNE 15, 2023

2) The Importance of Performance Reports 3) Performance Report Examples 4) Performance Reporting Tips Performance reporting has been a traditional business practice for decades now. Keep reading to find a definition, benefits, examples, and some key best practices to generate them successfully! What Is A Performance Report?

Knowledge 83

Knowledge Benchmarking Sales Analysis 83

bazaarvoice

SEPTEMBER 8, 2023

Chapters: What is social commerce Why social commerce works How to leverage social commerce Social commerce brand examples Getting started with social commerce A lot of things in life get planned around shopping: weekends, vacations, back-to-school prep, and holidays, to name a few. Given that social commerce sales in the U.S.

Commerce 98

Commerce Retail Benchmarking Research 98

Zoominfo

MARCH 6, 2019

How do you convince someone to buy a product? But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. What Is Referral Marketing?

Marketing 130

Marketing Marketing Win Analysis 130

IBI

JANUARY 17, 2023

5 Ways to Distinguish Trend from Hype Investigate the History Trends are typically the evolution of a previously successful innovation—for example, microservices trace their roots back to web services, service-oriented architecture, and remote object calls. So, how can companies separate technology trends from hype?

Technology 52

Technology Technology Due Diligence Entertainment 52

bazaarvoice

APRIL 5, 2022

Product marketing: A term most know, many conquer, but few completely master. But don’t worry, this comprehensive guide of the full product marketing lifecycle—from before, during, and after launch—will teach you how to easily become one of the latter. Chapters: What is product marketing? What is product marketing?

Marketing 52

Marketing Marketing Market Research Marketing Research 52

Zoominfo

JULY 15, 2019

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Most brand activations are interactive, allowing audiences to engage directly with a brand and its products. Enter, brand activation. .

Marketing 246

Marketing Marketing Retail Gaming 246

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today’s blog post is for you! The company covers everything from branding to entrepreneurship to product reviews. searching for recipes, directions, or new bars to try out.

Marketing 220

Marketing Marketing Travel Education 220

Similarweb

APRIL 16, 2021

Digging into who your customers are and what they are thinking about day-to-day will be the key to understanding what they are looking for in a product and what type of communication will speak to them. . Map out their concerns with potential products, their motivations, preferences, pain points , and brand affiliations. .

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Netbasequid

JANUARY 7, 2021

To succeed in an overcrowded market place, you need the pairing of social media analytics and competitive intelligence to vet your ideas against before a launch, ensuring success. Each cluster in the Quid Social product offers up market intelligence through blogs, articles and social media posts from users all around the world.

Competitive Intelligence 98

Competitive Intelligence Hospitals Intelligence Intelligence 98

SpyFu

AUGUST 31, 2021

Using our backlink data and additional backlink profile data from Ahrefs, we ran an experiment to find out how high-ranking blogs attract backlinks. To increase the number of backlinks to your site, you need great content and the strategies that these blogs used. URL structure is an SEO best practice with two big benefits.

Startups 116

Startups Research Capital Education 116

Similarweb

JUNE 10, 2021

After all, you make it much easier for people to take the plunge and buy when you back a product or service. . Beyond supporting valuable products, affiliate marketing can benefit affiliates and even customers (in some niches). Affiliate marketing is the process of promoting products or services and earning a commission.

Marketing 105

Marketing Marketing Gaming Competitive Landscape 105

Owler

MARCH 24, 2022

According to a 2020 survey, buyers will engage with 3 to 5 pieces of content before speaking with a salesperson. For example, you can send out an email whenever a potential or quality lead downloads a brochure, clicks a priority link, abandons their cart, or engages with your website for an extended period.

Marketing 80

Marketing Marketing Education Sales 80