CIO

APRIL 30, 2023

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 581

Sports Innovation Gaming Matrix 581

Aqute Intelligence

APRIL 19, 2024

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Enhanced customer acquisition: Identify and target new market segments to expand the customer base.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

CIO

JULY 4, 2023

When presenting, you’ll need to win over board members by doing your homework, communicating in business language, and practicing the presentation. And if you’re presenting, it’s best to study older board packages and consult with colleagues about how the directors discuss, debate, and finalize key decisions.

IT 811

IT Security Security Benchmarking 811

Acoustic

DECEMBER 21, 2020

Recent posts have highlighted how insurers are improving efficiencies in specific verticals, such as improving auto claims management with mobile phones, winning more home insurance policies by marketing smart devices, and building out the U.S. pet insurance market with strategic partnerships.

Benchmarking 52

Benchmarking Travel Win Innovation 52

mention

APRIL 13, 2022

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion. Attainable.

Marketing 330

Marketing Marketing Copywrite Sales 330

CIO

JUNE 28, 2023

As Belcorp considered the difficulties it faced, the R&D division noted it could significantly expedite time-to-market and increase productivity in its product development process if it could shorten the timeframes of the experimental and testing phases in the R&D labs.

Data Mining 578

Data Mining Innovation Value Chain Algorithm 578

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Benchmarking 130

Benchmarking Research Sales Win 130

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

Similarweb

DECEMBER 23, 2020

Every marketer wants to drive traffic and generate leads. Unsurprisingly, marketers that create thorough media plans are the most effective at accomplishing this goal. Whether you’re an in-house marketing manager, or a media planner at an agency, strong media planning is key to driving the success of your overall marketing strategy.

Win 98

Win Benchmarking Research Market Research 98

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Benchmarking 246

Benchmarking Sales Gaming Win 246

Netbasequid

MAY 31, 2021

Winning the social media game. You can use the intel to then benchmark your brand’s position against. Winning with Social Media Intelligence & Planning. 65% of influencer marketing budgets increased in 2020 for good reason, after all! Market Screener , Yahoo and Nasdaq are leading the conversation.

Competitive Intelligence 119

Competitive Intelligence Analysis Competitive Intelligence 119

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Marketing 220

Marketing Marketing Travel Education 220

Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. What Is Online Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Wink Intel

MARCH 17, 2024

1 (NYSE: JXN), was recently recognized with the “Highest Customer Service — Financial Industry” award for achieving the highest first-call resolution rating in the market in 2023 from Service Quality Measurement Group, Inc. Jackson ® is the marketing name for Jackson Financial Inc., The 2023 awards are based on studies from Jan.

Benchmarking 40

Benchmarking Win Technology Technology 40

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Similarweb

JULY 15, 2021

So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games. Three, two, one, go! . Keeping the dream alive #StrongerTogether.

Sports 111

Sports Marketing Marketing Gaming 111

SpyFu

APRIL 5, 2024

Competitor analysis helps you: Benchmark your performance Identify market trends and opportunities Optimize your marketing and sales efforts Anticipate and counter competitive threats Make data-driven decisions to improve your bottom line How to Approach Competitor Analysis Effective competitor analysis is an ongoing process, not a one-time event.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Netbasequid

JUNE 15, 2021

Social media marketing is the culmination of combining a variety of consumer intelligence ingredients to create irresistible offers. It helps to think of social media marketing as a targeted type of advertising, one that helps you spread brand awareness or promote your products across various social media channels.

Marketing 98

Marketing Marketing Win Benchmarking 98

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Marketing 100

Marketing Marketing Travel Education 100

Similarweb

NOVEMBER 29, 2021

It’s exciting for all, but especially for the winning bidder, who may have gotten a good deal on a very valuable item. It’s important to continually monitor and adjust your keyword bids to make sure you aren’t overpaying for underperforming keywords and to make sure you are winning auctions for your most valuable keywords.

Win 52

Win IT Restaurants Competitor Analysis 52

CXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 96

Marketing Marketing Startups Benchmarking 96

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 What are marketing analytics? Benchmarking. They’re not all created equally.

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

Smart Data Collective

JANUARY 14, 2021

Investors taking advantage of predictive analytics could have more success choosing winning IPOs. In theory, IPO investors have more opportunities to outperform the market then investors looking towards more established stocks. Although the principles of the efficient market hypothesis still apply, there are a lot more unknowns.

Predictive Analytics 205

Predictive Analytics Algorithm Benchmarking Win 205

SCIP

JANUARY 11, 2021

Using Total Addressable Market for CI Modeling. While the size of a market is critical to understanding its attractiveness, many CI professionals under-utilize Total Addressable Market as part of their modeling. Common pitfalls when working with incomplete market data. NEW BENCHMARKING PROJECT. KEY TOPICS.

SCIP 52

SCIP Benchmarking Marketing Marketing 52

mention

MARCH 27, 2023

Whereas, a poor retention score signals that all your sales and marketing efforts are being wasted, making scaling up your business an impossibility. It is calculated by dividing the total cost of your marketing efforts, in a specific period of time, by the number of new customers acquired relative to that time frame. A big no-no!

Business 130

Business KPI Win Loss 130

mention

FEBRUARY 23, 2024

The online consumer market is densely populated. When marketers at McDonald’s leveraged their social listening skills, they discovered that the Grimace shake trend has gone live on TikTok as well as other platforms such as Instagram Reels and YouTube shorts. However, this soon spread further across multiple social platforms.

IT 157

IT Sports Benchmarking Algorithm 157

Netbasequid

JUNE 21, 2022

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. With social media analytics and market research, your window of view is blown wide open and you can see not just the beach, but the whole ocean. These are the big three of benchmarking. Let’s check it out!

Competitive 98

Competitive IT Benchmarking Competitor Analysis 98

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

E2M

MARCH 13, 2024

We’ll be your Robin here and share how to create an SEO proposal that stands out from your competitors and wins you more clients! Provide Website Performance – Benchmark Data 6. Including them in your proposal can help you win new clients. This strategic approach will increase your chances of winning new customers.

Analysis 67

Analysis Win Benchmarking Profiling 67

Netbasequid

APRIL 30, 2021

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? Marketing intelligence is pretty intuitive, really.

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Netbasequid

MAY 24, 2021

Where does your brand rank in the very distinct worlds of marketing and consumer approval? 86% of marketers cited that social media lead to an increased exposure for their brand. Social media reporting is your benchmark and is the best consumer analytics tool your company can have to gauge their success.

Benchmarking 98

Benchmarking Win Competitive Knowledge 98

ATTEST

MARCH 27, 2023

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. Market research companies in the UK can help you make strategic business decisions with consumer insights. Market research companies in the UK can help you make strategic business decisions with consumer insights.

Market Research 52

Market Research Marketing Research Research Analysis 52

Zoominfo

MARCH 31, 2023

Reasons to Break Down Data Silos While data silos may be an inevitable part of modern business, it doesn’t mean your go-to-market (GTM) team has to live with them. Improve customer experience Today’s B2B customer journey touches nearly every department: marketing, sales, support, and billing. Focus on financial upsides.

Business 130

Business Win Benchmarking Information 130

Netbasequid

MAY 10, 2021

The benefits to brand health, share of voice, benchmarking, emerging trends and more. If you haven’t been leveling up your social media monitoring game, now is the time to start: There was a $16 billion jump in social media marketing from 2017 to 2021. Planning for and Benchmarking Campaigns. And they’re right! Let’s dig in. .

Benchmarking 78

Benchmarking Due Diligence Win Gaming 78

Primary Intelligence

SEPTEMBER 25, 2019

The goal is to help sales gain the techniques that make the most impact on winning business. Primary Intelligence research has shown that understanding buyer needs is three times as important as the next leading factor in wins. Sales training is meant to help salespeople improve their effectiveness and close more deals. Three times.

Sales 80

Sales Win Benchmarking Intelligence 80

Similarweb

SEPTEMBER 9, 2021

Instacart , the world’s largest online grocery service , is in the market for a new agency. . Understand your prospect’s market. Benchmark against direct competitors. Instacart is on the market. Positioned in between big name retailers and popular delivery services, Instacart’s market is extremely competitive. .

Benchmarking 52

Benchmarking Win Competitive Restaurants 52