article thumbnail

How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

Sports 581
article thumbnail

5 key mistakes IT leaders make at board meetings

CIO

When presenting, you’ll need to win over board members by doing your homework, communicating in business language, and practicing the presentation. Even if a topic is not on the agenda, it’s fair game for a director to ask about it. Best practices for board meetings abound.

IT 811
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Plays are a game-changer for ABM because they can automate common redundancies within targeted campaigns. The Modern GTM index is a benchmarking tool that helps identify where companies are in their GTM efforts. An ABM strategy built on accurate data, real-time automation, and reliable technology is sure to win in the long run.

article thumbnail

What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. Understanding Sentiment for a Gaming Win. Let’s check it out.

article thumbnail

How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . So, how do you create a winning marketing strategy during this unprecedented time? . It also features legendary skateboarder, Tony Hawk , as he represents the community in their first-ever games. .

Sports 111
article thumbnail

The Role of Competitive Intelligence and Analysis in Marketing

Netbasequid

Winning the social media game. You can use the intel to then benchmark your brand’s position against. Winning with Social Media Intelligence & Planning. What is your company planning to make 2021 wrap up as a dramatic win? Reach out for a demo and get ready to win again! A “newsy” opportunity.

article thumbnail

Supercharge Your Paid Search With Competitor PPC Analysis

Similarweb

You can even see how much your rivals are spending, and benchmark your efforts against that. In the image above we can see that EE has committed the most budget to paid search campaigns, but Vodafone’s winning when it comes to paid search traffic, visit duration, and bounce rate. Step 6: Build a winning seasonal PPC strategy.