Remove Benchmarking Remove Competitive Landscape Remove Gaming Remove Win
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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

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Supercharge Your Paid Search With Competitor PPC Analysis

Similarweb

Similarweb’s Paid Search Overview provides a snapshot of your competitive landscape and the seasonality of campaigns. You can even see how much your rivals are spending, and benchmark your efforts against that. So start by getting an idea of general competitive paid search performance. . Who’s the current traffic leader.

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Consulting vs. Agency: How Agencies Can Come Out on Top

Similarweb

In recent years, many big players in the consulting world have added media and creative units to their offerings, winning pitches and running campaigns that agencies traditionally won. . Keep reading to find out the risks agencies face now and three tips to hold onto your clients and win more using the right data. .

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4 Ways People Analytics Teams Leverage Alternative Data for Talent Acquisition and Retention

Thinknum

And it's a very simple way to be able to kind of see the competitive landscape and understand what's going on, you'd also use the data to look at yourself too, as well. Can you benchmark the way that you are describing your roles with other competitors, too, as well?

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Differentiation Strategy (and the Sea of Sameness)

CXL

Tesla needs to remain a constant innovator to play that game. The more competition, the stronger the commitment to differentiation should be. Constant comparison and benchmarking leads to conformity, and competitors become less differentiated over time. Don’t play the game of category leaders. They’ll always catch up.

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