article thumbnail

What is Competitor Analysis in Marketing?

Netbasequid

This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that. And 89% believe that if you’re not using or planning to use competitive intelligence, you’ll lose your market position. Let’s check it out.

article thumbnail

Supercharge Your Paid Search With Competitor PPC Analysis

Similarweb

Similarweb’s Paid Search Overview provides a snapshot of your competitive landscape and the seasonality of campaigns. You can even see how much your rivals are spending, and benchmark your efforts against that. It’s vital to know when, where, and how much your competitors are spending on their search campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conducting Healthcare Investment Research with Expert Insights

Alpha Sense BI

This research often includes assessing the financial performance, market potential, competitive landscape, regulatory environment and growth potential of target healthcare companies, drugs, medical technologies, treatments and more.

article thumbnail

Building a Sustainable Growth Strategy With AlphaSense

Alpha Sense BI

These tools allow you to never miss out on new information—such as a broker report titled, “Gen Z and Millenial Consumers are Changing the Game”. For example, if Kraft is one of your key competitors, you likely want to assess and benchmark their strategies in this domain.

article thumbnail

Consulting vs. Agency: How Agencies Can Come Out on Top

Similarweb

By adopting their practices, agencies can beat consulting firms at their own game: 1. Gauge the competitive landscape. By benchmarking these metrics against the competition, you’ll be able to effectively assess the success of your client’s current marketing strategy and alter accordingly going forward. .

article thumbnail

How to Find the Best Niche for Affiliate Marketing in 2021

Similarweb

Similarweb’s Industry Analysis feature provides an up-close look at the general industry traffic, top-performing websites, and even device distribution so you’ll know when it’s time to up your mobile game. Somebody’s already way ahead of this game. Plant-based recipes : Don’t limit yourself to product-oriented niches.

Marketing 105
article thumbnail

How to Prepare for Earnings Season With Artificial Intelligence

Alpha Sense BI

When it comes to earnings season preparation, the name of the game is to be efficient, comprehensive, and strategic. Earnings season is critical for anyone making investment decisions, creating investment strategy, or looking to gain intel on the competitive landscape to inform the following quarter’s business decisions.