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What is Competitor Analysis in Marketing?

Netbasequid

This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that. And 89% believe that if you’re not using or planning to use competitive intelligence, you’ll lose your market position. Let’s check it out.

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10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

The name of the game today is staying nimble and proactive to an ever-changing market landscape. AlphaSense is an ideal platform for anyone that’s looking to spot emerging trends, stay ahead of their competition, or level up their market analysis game.

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10 Market Research Tools to Trial in 2023 (Free and Paid)

Alpha Sense BI

The name of the game today is staying nimble and proactive to an ever-changing market landscape. AlphaSense is an ideal platform for anyone that’s looking to spot emerging trends, stay ahead of their competition, or level up their market analysis game.

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How to Conduct Tech Market Research

Alpha Sense BI

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences. Start your free trial today.

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4 Ways People Analytics Teams Leverage Alternative Data for Talent Acquisition and Retention

Thinknum

And it's a very simple way to be able to kind of see the competitive landscape and understand what's going on, you'd also use the data to look at yourself too, as well. Can you benchmark the way that you are describing your roles with other competitors, too, as well?

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AI-powered Text Analysis Unlocks Advanced Consumer Insight 

Netbasequid

By employing advanced natural language processing (NLP) techniques, text analysis can analyze and understand text at scale, leading to several benefits for companies seeking to up their consumer insights game! Moreover, tracking these indicators over time allows you to benchmark progress in your text analytics efforts.

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Differentiation Strategy (and the Sea of Sameness)

CXL

Tesla needs to remain a constant innovator to play that game. The more competition, the stronger the commitment to differentiation should be. Constant comparison and benchmarking leads to conformity, and competitors become less differentiated over time. Cutting prices is insanity if the competition can go as low as you can.

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