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5 key mistakes IT leaders make at board meetings

CIO

When presenting, you’ll need to win over board members by doing your homework, communicating in business language, and practicing the presentation. A good response is, “We don’t have a timeline yet, but we’re conducting customer research and running a proof of concept around the technology. Best practices for board meetings abound.

IT 846
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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Rather than manually researching and adding every stakeholder to a campaign, you can use data to surface those additional contacts. Plays are a game-changer for ABM because they can automate common redundancies within targeted campaigns. To help gauge the effectiveness of the plays you’re using, we’ve developed the Modern GTM Index.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . So, how do you create a winning marketing strategy during this unprecedented time? . It also features legendary skateboarder, Tony Hawk , as he represents the community in their first-ever games. .

Sports 111
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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. Understanding Sentiment for a Gaming Win. Let’s check it out.

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A Roadmap to Set SMART Digital Marketing Goals

mention

This article will walk you through what the SMART method is, how you can map them to your marketing funnel, and eight critical SMART marketing goals you can leverage to up your marketing game. That’s why it’s important to assess the ground reality and perform meticulous research before you start setting targets. Attainable.

Marketing 330
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When clients ask us to analyze their own business

Aqute Intelligence

It can be useful alongside analysis of competitors, as it provides a like-for-like comparison for competitive benchmarking, conducted by the same research vendor. It allows clients to calibrate the competitor research. If clients think there are minor inaccuracies in our research, we resolve those together.

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Supercharge Your Paid Search With Competitor PPC Analysis

Similarweb

Do your PPC competitor keyword research early, and you’ll understand where to invest your paid search budget to really make it count. You can even see how much your rivals are spending, and benchmark your efforts against that. Step 6: Build a winning seasonal PPC strategy. Because it works. Glad you asked.