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Competitive Intelligence Services

Aqute Intelligence

Competitive intelligence (CI) services offer businesses valuable insights into their market and competition. Competitive intelligence services: What is it, and why do you need it? Competitive intelligence (CI) involves gathering and analyzing information about your competitors and the market. Let’s take a look.

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Marketing Applications of Competitive Intelligence

ArchIntel

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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Media Planning 101: How to Create a Winning Media Plan

Similarweb

The goal of this pre-planning is to arm yourself with detailed knowledge for an effective media plan: ultimately your research should help you create a plan that answers a marketing problem and considers marketing objectives, media objectives, and media strategies. Your next step is research.

Win 98
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Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools

SpyFu

Knowledge may be power, but you can always have too much of a good thing. Competitive analysis tools are the key to clearing away the endless chaff of meaningless, low-value information found on the web, leaving you with the grains of knowledge you need to outcompete the rest of your field.

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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

In today’s market, getting ahead of the competition means acting on information before most are even privy to it. Ultimately, these insights aren’t found in company documents, press releases or news articles, and can give you the edge in a data-driven competitive landscape. So how can broker research benefit you and your team?

Research 105
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What is Social Media Reporting?

Netbasequid

Why social media reports are essential for understanding brand perception, consumer trends, and beating out your competition. Social media reporting is your benchmark and is the best consumer analytics tool your company can have to gauge their success. It tells a brand where they’re winning and where they need to try a bit harder.