Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. Use this list to guide your talking points (for any of the touches): Personal: Referrals, personal blogs and articles, Tweets, alumni. Professional: Title, duty, empathy on shared pains, competitors, best practices.

Sales 237

Sales Briefing Profiling Research 237

Zoominfo

JUNE 27, 2018

74% of people trust social networks to guide them to purchase decisions ( source ). However, only 15% of B2B brands are running ongoing influencer marketing programs ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ).

Marketing 202

Marketing Marketing Innovation Learning 202

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

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Profiling Sales Education Research 190

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources. Types of B2B Lead Generation Strategies.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services.

Marketing 164

Marketing Marketing Education Win 164

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Marketing 183

Marketing Marketing Sales Technology 183

Zoominfo

MAY 14, 2018

In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ). If you’re still a little foggy on the details of lead qualification, this is the blog post for you. In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. Let’s get into it!

Marketing 214

Marketing Marketing Sales Knowledge 214

Zoominfo

MAY 29, 2018

B2B companies take note: Use of voice search is on the rise. This is great news for B2B businesses ready to tackle voice search. Fear not, we’ve organized and compiled five best practices to get you started in this handy guide for marketers. In fact, 41% of U.S. adults use voice search on a daily basis ( source ).

Commerce 153

Commerce Algorithm Market Research Marketing Research 153

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Sales 113

Sales Competitive Profiling Learning 113

Zoominfo

APRIL 9, 2019

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits Of YouTube For B2B Marketing Before we jump into the guide, we want to provide you with a few benefits of using YouTube for marketing initiatives. We say yes!

Marketing 100

Marketing Marketing Entertainment Profiling 100

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data.

Sales 193

Sales Sales Enablement Learning Intelligence 193

mention

MARCH 27, 2024

They’ve shared their ideas, best practices, and success cases, translating into a unique knowledge source to fix online reputation you’re about to tap into. Is it possible to repair online reputation and implement strong online reputation monitoring practices so you’ll never lose credibility points again? Is it, though?

Predictive Analytics 176

Predictive Analytics Analysis Retail Management 176

Zoominfo

DECEMBER 9, 2018

Your B2B sales reps are working long hours to close last minute deals. Today, we talk corporate gift giving best practices to keep you on the right track this holiday season. Corporate Gift Giving Best Practices. If you have any doubts, it may be best to skip the gift giving. Keep reading! Is this weird?

Sales 160

Sales Business Marketing Marketing 160

Zoominfo

MARCH 5, 2018

Today’s blog post breaks down six things markets can do to increase sales productivity. Using your B2B contact database draw important conclusions about what makes a person or company a good buyer. The B2B Marketer’s Guide to Buyer Personas. 60-70% of B2B content created is never used ( source ).

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Marketing 246

Marketing Marketing Retail Gaming 246

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Keep reading for the top three sales and marketing alignment best practices. Conversely, 61% of B2B marketers send all leads directly to sales, yet only 27% of those leads are qualified ( source ). Not sure where to start?

Sales 160

Sales Marketing Marketing Win 160

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Every recruiter knows the best job candidates are often already employed. Today’s blog post is a primer on data-driven marketing.

Commerce 113

Commerce Sales Marketing Marketing 113

Zoominfo

FEBRUARY 25, 2021

While the B2B landscape may always be changing, lead generation will always be important. B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. B2B Lead Generation Sources Leads don’t just magically appear in a company’s CRM (though, that would be nice!).

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

FEBRUARY 17, 2021

Here’s the thing, if you’re in sales, you know that getting B2B prospects’ attention is tough. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. You’re also under pressure to accelerate the sales process and close more deals.

Sales 130

Sales Briefing Profiling Research 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. The Guide to Developing a Successful Sales Development Technology Stack. And, what is the best part? A Beginner’s Guide to a Data-Driven Sales Strategy.

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Sales Startups Sales Enablement Technology 154

mention

JUNE 2, 2021

More than that: 80% of consumers “would rather watch a live video than read a blog.” Explainer videos work best here. You can make them laugh, shock them, educate or amaze, or even annoy them; your task is to evoke a strong emotional reaction so viewers would want to share your video or write about it on their blogs.

Entertainment 364

Entertainment Education Win Marketing 364

Zoominfo

APRIL 2, 2018

Unless you want to spend countless hours on prospect research , your best bet is to enlist the help of a B2B data provider. We recommend that you meet with the members of your team at least once a month and make sure they’re using best practices and are up-to-date with any recent developments. Invest in ongoing coaching.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. In order to communicate the value of marketing initiatives, marketers must hone in on actionable metrics – metrics that can guide decision-making. Which elements and CTAs convert best? Twitter followers.

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Management Marketing Marketing Benchmarking 234

Zoominfo

JUNE 14, 2018

Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Events and trade shows are an excellent opportunity to pick the brains of some of the best and brightest minds in your industry—take advantage of this, and come prepared! Let’s get into it!

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Entertainment Travel Sales Gaming 159

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. 1. The Beginner’s Guide to an Email Marketing Audit. That brings us to the end of this month’s B2B Blog Post Round-Up.

Sales 140

Sales Profiling Gaming Marketing 140

Zoominfo

SEPTEMBER 16, 2018

If you’re ready to start your own talent mapping initiatives, the rest of this blog post outlines the information you’ll need, how to collect it, and how you can use it to inform your future hiring decisions. 3. Use competitors as a guide. 10 Recruiting Blogs to Bookmark Today. Next, take a look at your biggest competitors.

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Matrix Information Market Intelligence Advantage 203

Zoominfo

MAY 8, 2018

Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Here’s why: 1. Dirty data impacts your ability to understand who your best customers and prospects are. Maybe your best buyers don’t actually work at companies of that size. Thus, creating buyer personas.

Competitive 183

Competitive Technology Technology Sales 183

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). Creative marketers often use their intuition to guide their decision making. For the most part, that’s true.

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Marketing Marketing Analysis Data Analysis 100

Zoominfo

APRIL 15, 2018

Today’s blog post is for you! Keep reading for our guide to a data-driven sales strategy. On the surface, a data-driven sales strategy is just what it sounds like – using data to inform all of your sales practices and decision-making processes. For example: Let’s say you export data on your best customers. Get creative!

Sales 170

Sales Startups Technology Technology 170

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. The CareerMetis Podcast is a weekly Podcast hosted by award-winning career blog, careermetis.com. The B2B Marketer’s Guide to Podcasting.

Human Resources 150

Human Resources Entertainment Win Sales 150

Zoominfo

SEPTEMBER 5, 2018

Regardless, today’s blog post is for you– keep reading to learn everything you need to know about market intelligence and how you can leverage it to grow your business. Brands use market intelligence data to guide decision-making in all areas of their business, from product development to marketing campaigns and so much more.

Market Intelligence 140

Market Intelligence Intelligence Intelligence Marketing 140

Zoominfo

NOVEMBER 18, 2018

Believe it or not, 82% of B2B decision makers find sales reps to be unprepared for their calls ( source ). Great research starts and ends with accurate data – so check out the following blog post for more details: 21 Statistics to Improve Your Cold Calls. You’ll be sure to win more business. There’s no way around that.

Win 113

Win Business Sales Research 113

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Today, we do the same for sales reps. Sales Hacker.

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Sales Win Gaming Research 187

Zoominfo

FEBRUARY 12, 2019

Whether you’re new to lead management, or you’re looking for some tips to fine-tune your lead management process, today’s blog post is for you. Companies with mature lead generation and management practices have a 9.3% If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Let’s get into it!

Management 172

Management Sales Profiling Marketing 172

Zoominfo

MAY 30, 2018

But—as the best content marketers will tell you, analyzing and applying customer data is complicated and time-consuming. Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. Why do we bring this up? Ready to learn more?

Predictive Analytics 167

Predictive Analytics Profiling Competitive Sales 167

Zoominfo

MARCH 28, 2018

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Transparency seems like an obvious essential in any brand strategy– but it’s often easier in theory than it is in practice.

Win 178

Win Sales Learning Information 178