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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 256
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How to kick-start your generative AI strategy

CIO

Among their biggest concerns: exposing intellectual property through publicly available generative AI models, revealing the personal data of users to third-party vendors or service providers, and securing the AI itself from criminal hackers. Two-thirds of risk executives surveyed by Gartner consider gen AI a top emerging risk.

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What is Brand Protection?

mention

Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectual property, reputation , and consumer trust. Strategies for Effective Brand Protection Effective brand protection can help safeguard a company’s reputation, revenue, and market share.

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Patent search tools for competitor analysis

Aqute Intelligence

This tool is handy for product teams as it helps uncover innovative technologies, identify potential collaboration opportunities, and gain insights into market trends specific to the Asian market. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. Zscaler The risks of leveraging AI and ML tools As we discussed in a recent blog , the risks of using generative AI tools in the enterprises are significant.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

Jon Collins of technology analyst firm GigaOm and author of The Technology Garden: Cultivating Sustainable IT-Business Alignment, is both a market watcher and user. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.” A Trojan horse?

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CIOs grapple with the ethics of implementing AI

CIO

Plexus IT is also in the analysis phase of using AI within the company’s e-commerce platform “to gain better insights for predicting and optimizing the customer experience and enhancing personalization,” McIntosh says. “Any Another consideration is how to protect intellectual property around a tool the company builds.