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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 259
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Fostering Innovation at Discover Financial Services

CIO

Innovation is about modernization, it’s about optimization,” said Dan Gisolfi, Distinguished Engineer, Head of Innovation and Intellectual Property at Discover Financial Services. “It Patent program to protect IP Discover also protects its intellectual property (IP) with a patent program that includes monetary rewards.

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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO

Companies must ensure that AI tools like Copilot are trained on datasets with appropriate copyright clearance and that their use complies with intellectual property laws,” he added. If a company uses a tool like GitHub Copilot to create code, the company is responsible if the AI’s work violates copyright laws, Marr said.

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Generative AI and the Transformation of Everything

CIO

Another major concern is copyright infringement and intellectual property (IP). A 25+ year software veteran, Alex is responsible for product strategy, product management and marketing for all of Symantec. Information loaded into it becomes data that any other subscriber has access. Generative AI

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How to kick-start your generative AI strategy

CIO

Among their biggest concerns: exposing intellectual property through publicly available generative AI models, revealing the personal data of users to third-party vendors or service providers, and securing the AI itself from criminal hackers. Two-thirds of risk executives surveyed by Gartner consider gen AI a top emerging risk.

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Implications of generative AI for enterprise security

CIO

Providing sensitive information to Generative AI programs such as personally identifiable data (PII), protected health information (PHI), or intellectual property (IP) needs to be viewed in the same lens as other data processor and data controller relationships. As such, proper controls must be in place. Generative AI

Security 739
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The Importance of Cybersecurity in Digital Marketing

mention

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.