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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!

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UPS delivers customer wins with generative AI

CIO

Bala Subramanian, chief digital and technology officer at UPS, sees the company’s foray into generative AI as not only a winner for its customer contact center agents but something to be introduced to other business processes in the near future, he says. As a result, UPS is investing in training the model on its corporate data set.

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14 Winning B2B Marketing Strategies for SaaS Businesses

mention

In today’s crowded market, B2B businesses have to up their marketing game to stand out from the crowd. But with so many different marketing strategies, it can be tough to know which ones are right for your business. That’s why we’ve put together this list of the top B2B marketing strategies for SaaS businesses.

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Generac powers business transformation with data, AI

CIO

From an IT perspective, the biggest opportunity for us is consolidating and connecting all our data from across different units in the company into one single data platform for the purpose of strategic analysis and reporting and the potential of that analysis and AI to drive future revenues and growth for the company.”

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Building a Business Plan Based on Your Competitor Analysis

Cipher

They’ve even planned how to celebrate after they win. Every football team thinks they have a great plan when they’re walking out of the locker room. They know every play. They’ve practiced every pass.

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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Your buyers want a solution that solves their business needs. Check out this podcast episode to learn more!

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The What, Why, and How of Win Loss Analysis

Primary Intelligence

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis?

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