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Rocket Mortgage lays foundation for generative AI success

CIO

The Detroit-headquartered retail mortgage lender has been deploying machine learning and AI for more than a decade and is among the few pioneers that have released generative AI capabilities into the marketplace.

Knowledge 745
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What Is Agile Market Research and Why Is It Important?

Netbasequid

Agile research to the rescue! Modern businesses have adopted agile market research as an answer to the dynamic environment in which they operate. What does this mean; how is it different from traditional market research; and why should you do it? What Is Agile Market Research? Let’s find out.

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Preserving Data Quality is Critical for Leveraging Analytics with Amazon PPC

Smart Data Collective

Amazon is without a doubt the largest retailer in the world. Companies that know how to take advantage of data analytics will have better insights when executing their PPC marketing strategy. How can companies use data analytics to optimize their PPC marketing strategy with Amazon?

Commerce 294
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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Whether you need to make the right investment decisions and win more deals, or you want to power more confident strategy-building with market-moving insights, understanding these themes is critical to staying ahead. Spellman Sweet, CEO & Chairman, Accenture Co.,

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8 Steps to Leveraging Analytics to Create Successful Ecommerce Stores

Smart Data Collective

How Can Your New Ecommerce Startup Take Advantage of Analytics Technology? You will have a huge competitive edge in the ecommerce market if you leverage analytics to your fullest potential. They are able to utilize Hadoop-based data mining tools to improve their market research capabilities and develop better products.

Commerce 294
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Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

Happy Market

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”. This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. You are listening to the Happy Market Research Podcast.

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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

The consumer and retail (C&R) industry is evolving rapidly due to a combination of new innovations and technologies, shifts in consumer preferences and behaviors, and macroeconomic events hindering sector growth. To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research.