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5 pillars of a cloud-conscious culture

CIO

Most CIOs recognize the advantages of cloud, the global reach it provides, and the ease with which services can be scaled up and back down again. It enables us to free our people so they can innovate and create lasting competitive advantage.” But recognizing cloud advantages doesn’t always mean a smooth transition from on-prem.

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Picking a Digital Marketing Niche for Your Agency

mention

So why should you fight this urge and choose the road less traveled? Clients seeking services in that niche will naturally gravitate toward you, drawn in by your specialized proficiency and knowledge. Here, the agency isn’t just bringing SEO expertise to the table but also an intimate knowledge of the fashion industry.

Marketing 167
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Adapting Your Conversion Funnel to the Shifting Mindsets of Consumers in a Post-Covid Landscape

mention

Marketing analytics has developed into a money-spinning tool for businesses to better analyze consumer behavior, but in the wake of a transformative pandemic, it’s worth taking a deeper look into how the art of winning conversions may have fundamentally changed within respective industries. Source: mckinsey.com.

Win 246
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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

Inside sales became prevalent in the 1980s when companies wanted to sell large volumes of their products without having to travel. And efficiency always wins over time. In the new world of sales, being well connected is no longer as important as being well informed. The Rise of Inside Sales.

Sales 147
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Featured Video: Landing Pages That Convert- 10 Optimization Hacks.

Marketing 220
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“Data is the closest thing to magic in the modern world…”

Timo Elliot

But basically, it means that I work with organizations on leading-edge innovations, gather the lessons learned and then share that knowledge with as many people as possible, so that we can all be more successful. Companies realize these are win-win-win opportunities. Timo: I know the title can seem a bit strange (laughs).

Travel 115
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. What more needs to be said?

Marketing 100