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Ferrovial puts AI at the heart of its transformation

CIO

They have AI-based services that either make processes automatic, more efficient, or provide the business with services that give competitive advantages,” he says. The second, given Ferrovial’s global nature, is its continuous contact with all units, acting as an AI knowledge hub.

IT 652
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Oracle makes its pitch for the enterprise cloud. Should CIOs listen?

CIO

In a cloud market dominated by three vendors, once cloud-denier Oracle is making a push for enterprise share gains, announcing expanded offerings and customer wins across the globe, including Japan , Mexico , and the Middle East. These qualities are making it easier for CIOs to adopt OCI as a second or third provider in their environment.”

IT 780
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ChatGPT isn’t an AI strategy—but it should be a strategic tool

CIO

But if we step back and recognize that knowledge worker tasks such as building business cases, exchanging emails, and putting together slide decks are simply means to an end—in this case, “high-quality decisions”—we can look for a win-win. At first glance that might sound like a tradeoff. Does that definition resonate with you?

IT 829
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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

One of the professions most affected has been marketing. The bedrock of today’s advertising methods and a requirement for delivering personalized experiences is data-driven marketing. This article will discuss some key advantages and why every business needs to implement them. It is marketing’s future.

Advantage 231
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 318
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8 ways IT can help supercharge your sales team

CIO

When salespeople are working off good data, they will have a competitive advantage,” Tantrum states. “If Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. It requires a deep commitment to frequent, clear communication and coordination on mutual goals.

Sales 760
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7 steps for turning shadow IT into a competitive edge

CIO

Following are seven steps to guide this transformation for competitive advantage. Ask IT leaders about their challenges with shadow IT, and most will cite the kinds of security, operational, and integration risks that give shadow IT its bad rep. That’s not to downplay the inherent risks of shadow IT.