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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO

Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. What we’re doing is finding the guys who like to crack big industry problems with technology.”

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Technology Companies Need to Make Hard Choices to Teach More ‘Soft Skills”

CIO

These include the interpersonal skills that enable teams to go way beyond tinkering with technology – everything from workplace collaboration to leadership to critical thinking. These are the skills that enable teams to make technology work optimally for the organization itself. Problem Solving – Removing Roadblocks Before They Happen.

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LaLiga transforms fan experience with AI

CIO

IT is playing a key role in how the world’s most popular sport is played and experienced in Spain. The transformation, which started in partnership with Microsoft in 2016, is also enabling LaLiga to expand its business by offering technology platforms and services to the sports and entertainment industry at large.

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In the corner office, fear of GenAI risk outweighs the lure of its promise

CIO

I find listening to and learning from leading global CEOs, board members, and technology executives in our customer base incredibly fulfilling. Normally early adopters of new technology, tech execs now are holding back on launching major generative AI initiatives until they are assured guardrails are in place.

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How FLO Cut Customer Refund Time from Weeks to Seconds

CIO

1 sports shoe brand in terms of sales volume. FLO created an application powered by SAP HANA Cloud Services in the SAP Business Technology Platform , leveraging the advantages of cloud computing, big data analytics, and real-time replications. Brands include Lumberjack, Polaris, and Kinetix, Turkey’s No.

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