Datapine Blog

MARCH 6, 2023

Employee engagement refers to the level of commitment employees have to their work, their team’s goals, and their company’s mission. Engaged employees understand their purpose and impact on the organization. They also tend to be more productive, stick around longer, and spread the good word about their workplace.

Travel 93

Travel Education Competitive Knowledge 93

Zoominfo

JUNE 6, 2018

But, there’s one place that nearly all applicants will end up: The career page on your company website. In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ). If you haven’t looked at your career page recently, today’s blog post is for you!

Briefing 250

Briefing Research Information Sales 250

Zoominfo

MARCH 5, 2018

Here are a few quick steps to create and share buyer personas with your sales team. It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Take a collaborative approach to buyer personas.

Sales 201

Sales Marketing Marketing Brainstorming 201

mention

JUNE 8, 2021

In my experience, these are the main benefits that a content brief template can steamroll into your life: Remove bottlenecks & escalate content marketing efficiencies Manage expectations & remove guesswork Universal to anyone Deliver quick SEO wins Adaptable to any niche/industry. Screenshot from HubSpot. Not convinced? to your life.

Briefing 246

Briefing Marketing Marketing Competitive 246

Zoominfo

DECEMBER 19, 2018

Not only does this impact our personal lives on a regular basis—i.e. As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e.

Marketing 220

Marketing Marketing Travel Education 220

Zoominfo

JUNE 4, 2018

Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI. But it turns out these users engage more with your content—and ultimately bring in more value. But, fear not dear marketer!

Management 234

Management Marketing Marketing Benchmarking 234

Alpha Sense BI

NOVEMBER 17, 2023

Ultimately, these insights aren’t found in company documents, press releases or news articles, and can give you the edge in a data-driven competitive landscape. In today’s market, getting ahead of the competition means acting on information before most are even privy to it. So how can broker research benefit you and your team?

Research 105

Research Due Diligence Analysis Competitive 105

Zoominfo

AUGUST 15, 2022

We’ve all heard the adage that it can cost five times more to land a new customer than it does to maintain an existing one. For many B2B go-to-market teams, this rings true — as long as it’s the right customer. Sustainable revenue growth comes when you engage with the best-fit accounts that have the potential to grow over time.

Win 130

Win Sales Management Globalization 130

bazaarvoice

OCTOBER 9, 2023

This guide will explain what growth hacking is, how it benefits e-commerce brands, and offer effective growth hacking strategies and tactics that e-commerce businesses can implement quickly, easily, and largely at a low cost. E-commerce growth hacking is valuable topic for marketing teams of all sizes and budgets.

Commerce 98

Commerce Sales Retail Win 98

mention

AUGUST 11, 2021

While you can buy fake followers, they won’t serve any real purpose besides a quick ego boost. Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. What is Instagram engagement and why do you need it?

Algorithm 363

Algorithm Profiling Travel Retail 363

mention

APRIL 28, 2021

With 2020 now in the rearview mirror, CRO agencies — just like virtually every other type of business — are looking forward to a 2021 that is hopefully more stable. The Covid-19 pandemic isn’t going away just yet, but there are reasons to be optimistic. But in 2021, those companies are eager to make up for lost time and begin to grow.

Startups 176

Startups Travel Research Win 176

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. What is lead management?

Management 172

Management Sales Profiling Marketing 172

Zoominfo

FEBRUARY 26, 2021

Explore popular solutions and how they can integrate with your CRM in this complete guide. In general, automation can dramatically increase the efficiency of a sales team by automating phone and email outreach, activity management, and ultimately increasing conversions and revenue. What is Sales Automation?

Sales 162

Sales Human Resources Research Management 162

Zoominfo

NOVEMBER 14, 2018

Forward-thinking employers use this metric to strategically improve their recruiting processes—and ultimately attract and retain top talent. We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. If you have yet to use Employee NPS, then today’s blog post is for you.

Human Resources 150

Human Resources Benchmarking Knowledge Management 150

Domo

AUGUST 2, 2021

For an organization to become data-driven, everyone within that organization first needs to become data-literate. . That’s because a data-literate culture is what enables a business as a whole to react quickly—and intelligently—to changes in the marketplace. Many business leaders understand this. At least, not yet. .

Management 98

Management Market Intelligence Advantage Advantage 98

Zoominfo

OCTOBER 23, 2018

For those who are unfamiliar, here’s a quick definition: Dynamic content is continuously updated information—such as images or copy—that’s inserted into your marketing emails through an API a piece of custom code, or a marketing automation tool. In the B2B world, email marketing continues to be a reliable, revenue-driving channel.

Marketing 183

Marketing Marketing Sales Technology 183

bazaarvoice

SEPTEMBER 8, 2023

The social commerce renaissance continues. Global daily time spent on social networking continues to tick up: the endless scrolling, constantly hitting refresh, living vicariously through all of our friends as we wonder how they can afford to travel so much, etc. Given that social commerce sales in the U.S.

Commerce 98

Commerce Retail Benchmarking Research 98

Zoominfo

JUNE 11, 2019

Before we get into it, here’s a quick definition of a vanity metric: A vanity metric is data that looks good at first glance, but provides little insight into business success, company revenue, and ROI. But it turns out these users engage more with your content—and ultimately bring in more value. But, fear not dear marketer!

Management 100

Management Marketing Marketing Benchmarking 100

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e.

Marketing 100

Marketing Marketing Travel Education 100

Similarweb

AUGUST 3, 2021

For example, a quick Google search for “how to tie a Windsor knot”, serves up this handy video answer box as the top result: What’s really neat is that Google automatically selects the part of the video that talks about how to tie a Windsor knot. The game’s changed; the number one SERP spot’s no longer the target. The new goal? Position zero.

Competitive 98

Competitive Research Benchmarking Analysis 98

Zoominfo

JUNE 6, 2019

The ultimate goal is to nurture your prospects through the sales funnel until they eventually make a purchase. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting? Let’s start at the beginning.

Sales 100

Sales Sales Enablement Research Win 100

Zoominfo

FEBRUARY 7, 2019

As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. In fact, research suggests mass marketing engagement rates are at an all-time low.

Marketing 174

Marketing Marketing Sales Intelligence 174

Evalueserve

OCTOBER 6, 2021

Competitive Intelligence (CI) gives sales teams critical information surrounding competitors, markets, and customers, which are all key factors when making strategic decisions. AI-enabled CI tools optimize this process by gathering information, processing it, and distributing it to relevant sales and marketing teams for enhanced decision-making.

Competitive Intelligence 52

Competitive Intelligence Competitive Sales Intelligence 52

Zoominfo

JANUARY 23, 2019

We offer our best tips and tricks for creating the ultimate sales prospect list. If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale.

Sales 100

Sales Profiling Knowledge Intelligence 100

Netbasequid

DECEMBER 20, 2020

Our Social Media Analytics Guide was created to break down and define these distinctions so you understand how to use each tool for maximum brand impact. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post! How does social media monitoring work? How can I learn more?

Airline 119

Airline Restaurants Analysis Competitor Analysis 119

Datapine Blog

JUNE 23, 2020

As a chief financial officer (CFO), the weight of your company’s fiscal wellbeing most likely rests on your shoulders. Not only are you responsible for the ongoing financial strategy of your organization, but you’re probably expected to provide timely, accurate reports to a variety of stakeholders. Let’s get started.

KPI 119

KPI Benchmarking Business Intelligence Loss 119

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. What is lead management?

Management 100

Management Sales Profiling Marketing 100

SpyFu

DECEMBER 14, 2020

If you’re not sure how to come up with content ideas for a regular posting schedule, don’t worry—we’ve got just the resources you need. If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Offer an ‘Inside Look’ at Your Business You don’t have to search far and wide to think of post topics. An added bonus?

Sales 116

Sales Competitor Analysis Research Marketing 116

Datapine Blog

MARCH 4, 2020

Download: A pocket-sized guide to operational and strategic reports! Download: A pocket-sized guide to operational and strategic reports! In our information-rich age, a business can accelerate its success by harnessing its organizational data in a way that is both efficient and value-driven. Let’s begin. What Is Operational Reporting?

KPI 67

KPI Finance Benchmarking Advantage 67

Datapine Blog

JULY 17, 2019

Get our free guide! Experts predict that by 2025, around 175 Zettabytes of data will be generated annually, according to research from Seagate. What does this mean? What does this mean? But with so much data available from an ever-growing range of sources, how do you make sense of this information – and how do you extract value from it?

KPI 89

KPI Loss Benchmarking Sales 89

Datapine Blog

AUGUST 19, 2020

In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value.

KPI 114

KPI Retail Analysis Finance 114

CXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. And fail fast. Growth marketing is about process over tactics.

Marketing 96

Marketing Marketing Startups Benchmarking 96

Netbasequid

APRIL 30, 2021

New media outlets – and consumers as influencers – paint a picture of your brand to the world, and their narrative can ultimately impact how your brand fares in tough situations or during times of crisis. Marketing intelligence is a must for every company participating online today. What Is Marketing Intelligence?

Market Intelligence 59

Market Intelligence Intelligence Intelligence Marketing 59

Moz

DECEMBER 28, 2020

It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. YELLING IN CAPSLOCK. Some tips and tricks. Courtesy Some Ecards.

Loss 76

Loss Win IT 76

Netbasequid

MARCH 8, 2021

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The world is waking up to International Women’s Day and the leaders that follow (below) could tell you more about it – very precisely, with their social analytics skills. What is that?

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

Datapine Blog

AUGUST 7, 2019

Exclusive Bonus Content: Your Definitive Guide to SaaS & Dashboards! In the Age of Information, digital technologies have evolved to such an extent that a wealth of tools, applications, and platforms exists to enhance the way businesses operate in a number of areas. That’s where SaaS dashboards enter the fold. Speedy integration.

Management 67

Management KPI Business Business Intelligence 67

Splash BI

JUNE 29, 2022

Explore – The Current Scenario. Are New Skills Required? What is a Skill Gap Analysis? Why do we need Skill Gap Analysis? Consideration for Skill gap analysis. Solution – SplashHR, Our People Analytics Platform. The Current Scenario. Around 2.6% Around 2.6% What skills are required as we move into this new world of work? So, how do we respond?

Analysis 52

Analysis IT Competitive Profiling 52