CIO

OCTOBER 16, 2023

Using HUAWEI eKit, distributors can get digital marketing, transaction processing, service, sales enablement and partner operations capabilities. Huawei’s aim is to make it easy for small to medium businesses to distribute Huawei products worldwide, with a ready-built web sales platform available.

Business 800

Business Sales Enablement Hospitals Retail 800

Weidert Group

AUGUST 31, 2023

Everything you do to help your sales team reach their goals is sales enablement, but have you thought about putting an intentional sales enablement strategy in place? HubSpot research found that 88% of those who use sales enablement processes believe it is moderately to extremely important when making a sale.

Sales Enablement 59

Sales Enablement Sales Research IT 59

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Crayon

MARCH 21, 2022

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. Product marketers have to juggle the messaging and positioning of products, lead product launches and help drive adoption, manage competitive intelligence programs, develop sales enablement materials, and so on.

Marketing 473

Marketing Marketing Sales Enablement Competitive Intelligence 473

ArchIntel

APRIL 14, 2021

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He said that the process of building and implementing a company’s sales strategy should be a team effort.

Sales Enablement 104

Sales Enablement Sales Competitive Intelligence KPI 104

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

Sales 301

Sales Marketing Marketing Sales Enablement 301

Weidert Group

JULY 1, 2021

Here’s a simple truth: Without sales, there’s no business. So if it weren’t for the goal of closing deals , marketing content wouldn’t have much purpose. That is to say, at least for B2B inbound marketing , the whole point is to pave the way for the sales process by helping the prospective customer.

Sales Enablement 52

Sales Enablement Sales Marketing Marketing 52

Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

Weidert Group

MAY 10, 2022

When the average salesperson thinks about sales enablement software or a customer relationship management (CRM) tool, the behemoth in the industry typically comes to mind: Salesforce. But just because it’s the biggest doesn’t mean it’s the best. Should you? Spoiler alert! We believe HubSpot is the better choice.

Sales Enablement 52

Sales Enablement Sales Management Technology 52

Owler

NOVEMBER 4, 2021

By: Beth Osborne, Senior Content Marketing Manager, Marketron Owler made its mark on the world with its unique approach to monitoring company activities and delivering hard-to-find data. I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! It’s not a sales pitch.

Sales Enablement 59

Sales Enablement Sales Marketing Marketing 59

Weidert Group

JANUARY 7, 2021

When B2B marketers talk about sales enablement, what do they actually mean?

Sales Enablement 58

Sales Enablement Sales Marketing Marketing 58

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Sales 239

Sales Marketing Marketing Market Segmentation 239

Weidert Group

OCTOBER 21, 2021

Friction among revenue teams, especially surrounding their sales content and collateral, is an all-too-common phenomenon. The tensions usually play out like this: Marketers worry that their content, however expertly crafted or meticulously researched, will go unused.

Sales Enablement 52

Sales Enablement Sales Research Marketing 52

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

Primary Intelligence

JANUARY 19, 2022

Sales reps must make the most of this shortened window of time by gaining a thorough understanding of what decision drivers cause won and lost deals and what specific things they can do as individuals to increase win rates. Additionally, over 50% of the time, sales reps will give a different reason for a win or loss than their buyer.

Sales 160

Sales Battlecard Win Loss 160

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. Breaking News: Broadcast Sports Sales Updates Live. Inside Looks at Sales Team Meetings.

Sales 228

Sales Sports Sales Enablement Win 228

Owler

JANUARY 31, 2024

One impactful way to achieve this is by attending sales conferences. The Benefits of Sales Conferences Sales conferences are more than meet-ups, they are immersive experiences designed to empower sales and marketing professionals. Sales conferences bring together professionals who share an interest in the field.

Sales 52

Sales Sales Enablement Knowledge Gaming 52

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. To craft an effective modern sales playbook , data and analytics must reign supreme. What is a Sales Strategy?

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of re v enue or more per year? Why is Sales and Marketing Communication Important? It’s not the biggest issue, right?

Sales 100

Sales Marketing Marketing Sales Enablement 100

Kompyte

APRIL 25, 2023

As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage. One of those must-have sales enablement tools is the sales Battlecard.

Battlecard 78

Battlecard Sales Sales Enablement Advantage 78

Zoominfo

MAY 19, 2017

Sales and marketing alignment should be one of your organization’s top priorities. Check out these 20 sales and marketing statistics: Sales and Marketing Alignment Statistics Organizations with tightly aligned sales and marketing functions enjoy 36% higher customer retention rates ( source ).

Sales 130

Sales Marketing Marketing Sales Enablement 130

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

Loss 104

Loss Win Analysis Marketing 104

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Sales 130

Sales Startups Sales Enablement Information 130

Zoominfo

JANUARY 28, 2021

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. Breaking News: Broadcast Sports Sales Updates Live. We will find deals at 10 p.m.

Sales 130

Sales Sports Sales Enablement Win 130

Owler

FEBRUARY 20, 2024

Elevating Black Voices in Sales As Black History Month unfolds, Owler proudly highlights the influential 17 Black voices in the sales sphere. These professionals, including Morgan Ingram, Donald Kelly, Cherilynn Castleman, and others, have made significant contributions to the sales community with their unique insights and guidance.

Sales 52

Sales Education Sales Enablement Innovation 52

Owler

FEBRUARY 20, 2024

Elevating Black Voices in Sales As Black History Month unfolds, Owler proudly highlights the influential 17 Black voices in the sales sphere. These professionals, including Morgan Ingram, Donald Kelly, Cherilynn Castleman, and others, have made significant contributions to the sales community with their unique insights and guidance.

Sales 52

Sales Education Sales Enablement Innovation 52

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Sales 100

Sales Marketing Marketing Market Segmentation 100

Weidert Group

MARCH 28, 2024

Manufacturers and other complex industry sectors are accustomed to using automation and AI-enabled technologies to streamline production, improve safety, and gain a competitive advantage. Now, industrial marketing and sales teams who are using HubSpot can leverage innovative artificial intelligence (AI) tools right within the CRM platform.

Sales 73

Sales Benchmarking Advantage Advantage 73

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Marketing 130

Marketing Marketing Sales Sales Enablement 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Fast-Track Sales Enablement. Sales teams. Simplify coaching.

Sales Enablement 264

Sales Enablement Sales Intelligence Intelligence 264

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

Sales 207

Sales Management Sales Enablement Research 207

Zoominfo

MAY 13, 2018

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).

Sales 258

Sales Knowledge Sales Enablement Management 258

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Matrix 211

Matrix Marketing Marketing Alliance 211

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

Sales 180

Sales Knowledge Sales Enablement Security 180

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Sales 100

Sales Profiling Sales Enablement Gaming 100