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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. It’s about helping your sales organization do what they do best.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. It’s about helping your sales organization do what they do best.

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Why Owler Is a Powerful Sales Enablement and Content Marketing Tool: Marketron

Owler

I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! We’re Sales Enablers and Want to Share the Best Resources with Our Customers As the senior content marketing manager for Marketron, I develop content that delivers strategies, tips, and ideas to an audience of salespeople.

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Lever Opens Senior Product Marketing Manager Position

ArchIntel

According to Lever’s LinkedIn post, the successful applicant will work with a cross-functional team to develop new customer- and value-oriented content, including thought leadership collateral and sales enablement tools. The applicant will also do research on market trends and work with other departments to launch new products.

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Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

In this edition of the series, we put Smriti Singh in the spotlight and learn how sales and marketing teams are relying on CI, and how Sales Radar will empower teams. . Overall, I have about 17 years of experience, mostly focusing on research and sales intelligence.

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6 Important Social Selling Mistakes to Avoid

Zoominfo

Social Selling Mistake #2: You engage with prospects before doing any research. The downside to that convenience is this– sales reps can now reach out to prospects they know very little about. Why should they take the time to answer your questions when you clearly didn’t take the time to do preliminary research?

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Stuck for data ideas? Analyze your contact database or CRM.

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