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It’s a new dawn of AI-powered knowledge management

CIO

For the last 30 years, the dream of being able to collect, manage and make use of the collected knowledge assets of an organization has never been truly realized. Data exists in ever larger silos, but real knowledge still resides in employees. Data exists in ever larger silos, but real knowledge still resides in employees.

Knowledge 656
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers.

Knowledge 317
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 256
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5 use cases for how Generative AI can supercharge document productivity across the enterprise

CIO

Alex Gay, Senior Director of Product Marketing, Adobe Document Cloud Most business today can be described as MORE—more technology, more meetings, more projects, more data, and more documents. Coupled with the increasing expectations to do more with less, it’s a lot for knowledge workers to handle.

Knowledge 720
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The Growing Role of Analytics in Business Knowledge Management

Smart Data Collective

In the current economic turbulent times, showing business stakeholders that your knowledge sharing and reusing brings business value works as a driving force for investing in a knowledge management tool. . But, how do you convince stakeholders about the importance of knowledge management? Knowledge base adoption.

Knowledge 337
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UPS delivers customer wins with generative AI

CIO

Customer service is emerging as one of the top use cases for generative AI in today’s enterprise, says Daniel Saroff, group vice president of consulting and research at IDC. The AI tool dips into the knowledge base used by customer agents to gain access to corporate procedures, as well as data to respond to myriad customer questions.

Win 871
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3 areas where gen AI improves productivity — until its limits are exceeded

CIO

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 793