Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

mention

DECEMBER 8, 2021

The B2B marketplace demands innovation, but when it comes to content marketing meeting deadlines can be counter-productive to creativity. Nevertheless, creativity should be at the forefront of campaigns , with writers, marketers, and designers breaking new ground at every opportunity. 15 Creative Content Marketing Examples.

Marketing 350

Marketing Marketing Copywrite Brainstorming 350

CXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).

Marketing 78

Marketing Marketing Copywrite Briefing 78

mention

NOVEMBER 23, 2022

On your mindmap, you would put down marketing partners, speakers, logistics, sales, catering etc. Do you believe that a lot of people (including marketers) are still using a pen and paper to write down their to-dos? Managing @marketing, @support, or other inbox can be your responsibility as well. So what do you do with it?

Matrix 301

Matrix Copywrite Knowledge Management 301

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. The cash-strapped platform had limited budget and no brand awareness outside their local market.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Marketing 64

Marketing Marketing Copywrite Knowledge 64

CXL

OCTOBER 1, 2022

They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. What is the dark funnel?

Research 86

Research Copywrite Sales Education 86

CXL

DECEMBER 13, 2022

When researchers test the efficacy of new drugs, they use a “split test.” ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result. Research: Getting data-driven insights.

Win 106

Win Analysis Algorithm Knowledge 106

mention

AUGUST 12, 2022

In the early days of digital marketing, the competition was low, and businesses thrived despite leveraging the myriad benefits of digital marketing. Amid all the disruption caused by the digital-first approach of companies, more and more companies are turning towards outsourcing their digital marketing projects.

Copywrite 130

Copywrite Marketing Marketing Knowledge 130

CXL

MAY 27, 2022

Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. It uses marketing to raise brand awareness and get people excited about your products or services. More than two-thirds of buyers have researched your solution (and others’) before talking to sales.

Startups 96

Startups Sales Copywrite Research 96

Zoominfo

FEBRUARY 3, 2019

For example, say you’re interviewing for a marketing copywriter position. A strong candidate might say they’re excited to work in a position where they can leverage their writing skills and passion for creating content while also learning new marketing tactics, including SEO and social media.

Copywrite 113

Copywrite Briefing Learning Research 113

Zoominfo

FEBRUARY 3, 2019

For example, say you’re interviewing for a marketing copywriter position. A strong candidate might say they’re excited to work in a position where they can leverage their writing skills and passion for creating content while also learning new marketing tactics, including SEO and social media.

Copywrite 100

Copywrite Briefing Learning Research 100

ATTEST

JULY 13, 2021

Some strong brand attributes you could connect your brand to are words like: knowledgeable, inclusive, innovative, uniting, down to earth, creative — and so on. Find out with robust brand perception research through Attest. They make your marketing more authentic — and with that, more effective. Want better marketing campaigns?

Copywrite 52

Copywrite Innovation Competitor Analysis Research 52

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. It allows you, as the marketer, to connect with your audience on an individual level.

Copywrite 127

Copywrite Advantage Advantage Research 127