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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

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How the Internet of Things and AI will Transform Sports Business?

Smart Data Collective

If there’s one industry that had previously remained fairly untouched from the technological advancements, it is the sports domain. We have recently seen a number of technological developments that have impacted sports. The sector has reached a market value of $388.3 Role of AI in the Sports Industry. billion in 2020.

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It’s a Three-Peat: Crayon is Once Again Named the PMA Pulse Leader for Competitive Intelligence

Crayon

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

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SAP poaches Microsoft exec as its new global head of AI

CIO

SAP has appointed a new global head of artificial intelligence, Walter Sun, after the previous post-holder quit to found her own AI startup. Most recently, he was involved in the introduction of Dynamics 365 Copilot , which draws on OpenAI’s GPT-4 generative AI model to, among other things, help marketers write engaging sales pitches.

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What is your data strategy for an AI future?

CIO

Sports Illustrated and its CEO found this out recently when it was revealed the magazine published articles written by fake authors with AI-generated images. While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. Artificial Intelligence, CIO, Data Management, IT Leadership, IT Strategy

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

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CIOs rethink all-in cloud strategies

CIO

Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.” Any organization of size, dealing with diverse technology, is doing their company a disservice if a public cloud–only strategy is their ultimate end goal,” says Brian Shields, SVP and CTO of Boston Red Sox and Fenway Sports Management.

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