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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. LinkedIn, with its network of over 750 million users worldwide, is an indispensable competitive intelligence tool, and no competitive intelligence research is complete without it.

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Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. DuBell joined the Swiss health care company in November 2019 to lead competitive intelligence efforts for various hematologic indications, including acute myeloid leukemia and myelodysplastic syndromes.

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The Future of Generative AI in Market Research

Alpha Sense BI

Excitement for Generative Artificial Intelligence (GenAI)—the branch of artificial intelligence that can generate images, videos, audio, text, and 3D models by studying existing data and using its findings to produce new, original data—is palpable across sectors.

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Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas. By his own account, he is an efficient and professional senior market analyst with 23 years of experience in marketing, business development, proposal management and market research.

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Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.

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Top 15 market research companies in the United States (US) 

ATTEST

But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. The right market research agencies, platforms and companies do more than just surveys to offer actionable insights so you can make smarter decisions for business growth.

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The Difference Between Consumer Insights & Market Research 

Netbasequid

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.