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The Future of Generative AI in Market Research

Alpha Sense BI

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

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Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. DuBell began his career at Kantar as a research analyst in 2007. He led the publishing of an internationally distributed multi-client marketing research report for almost four years.

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Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Niyogi describes herself as an experienced pharmaceutical market research professional who has time and again shown the ability to translate collected information into actionable insights. Her areas of expertise include qualitative and quantitative research and advanced analytics.

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Top 15 market research agencies London

ATTEST

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.

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Top 15 market research companies in the United States (US) 

ATTEST

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

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The Difference Between Consumer Insights & Market Research 

Netbasequid

There are two distinct data sets available to brands: consumer insight, which focuses on people and is a combination of social web, reviews, comments and many other places where consumers congregate; and market research, which captures real-time industry intel from different, but equally powerful sources, including news media.

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Travelex leverages cloud-based customer data platform to boost retention

CIO

billion, according to Allied Market Research. To measure the impact of their efforts, Travelex established a small control group to whom they initially didn’t send the card balance related alerts, even though they fit the profile of the type of customers they’re trying to target. billion to $492.80

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