Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. What makes a sales strategy effective?

Sales 130

Sales Sales Enablement Technology Technology 130

mention

OCTOBER 5, 2022

By choosing the right digital marketing KPIs, you can track if your marketing campaigns move a needle and learn what content needs to be optimized to perform better. Let’s explore the core digital marketing KPIs that can help you accomplish your goals. What are Digital Marketing KPIs? Lead generation. Cost per lead.

Marketing 246

Marketing Marketing KPI Sales 246

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

Sales 264

Sales Intelligence Intelligence Sales Enablement 264

Zoominfo

SEPTEMBER 1, 2021

How to Lower Response Time on Inbound Leads. Automate Email Follow Up and Scheduling. Automation is a great way to speed up your marketing operations. The moment your buyers are engaging with your high-value pages that detail your product or service, there’s reason to believe there’s some sort of buying intent.

Profiling 236

Profiling Sales Marketing Marketing 236

Weidert Group

JULY 25, 2023

Not only does HubSpot offer a wealth of expert advice and useful tools for hands-on marketing and marketing automation, its ability to grow with your company via the additional Sales, Service, and HubSpot CMS hubs, as well as its free CRM , make it an ideal way to kick off an inbound marketing program.

Marketing 84

Marketing Marketing Learning Sales 84

Zoominfo

FEBRUARY 2, 2021

Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel.

Matrix 162

Matrix Sales Analysis Knowledge 162

Smart Data Collective

MAY 8, 2019

If you’re a marketer or business owner in today’s competitive marketplace, you’ve probably tried just about everything you can think of to maximize your success. You’ve dabbled in digital marketing, visited trade shows, paid for print advertising, and incentivized customer testimonials. Customer Personas. Digital Advertising Campaigns.

Marketing 275

Marketing Marketing Market Research Marketing Research 275

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Weidert Group

MAY 10, 2021

APPLETON, WI — Weidert Group, a nationally recognized B2B inbound marketing and growth agency for complex industries and Diamond Level HubSpot Partner, has been selected to implement a new inbound marketing and sales program and design a new website for Barcoding, Inc.,

Innovation 98

Innovation Sales Management Marketing 98

Zoominfo

APRIL 6, 2021

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks.

Sales 130

Sales Finance Research Profiling 130

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Marketing 130

Marketing Marketing Gaming Management 130

Zoominfo

APRIL 5, 2023

As companies add and reallocate talent, enter new markets and territories, and adopt more security tools, corporate email systems are becoming increasingly complex. For go-to-market leaders, that means reaching your next customer has become a complicated technical problem. Take the professional services firm Deloitte.

Sales 130

Sales Profiling Education Win 130

Zoominfo

FEBRUARY 2, 2021

Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Analyzing the customer journey for each of your personas can reveal which touchpoints in the funnel are prime opportunities to cross-sell complementary products or services.

Matrix 130

Matrix Sales Analysis Knowledge 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Sales 130

Sales Marketing Marketing Profiling 130

Zoominfo

APRIL 25, 2021

How to Lower Response Time on Inbound Leads 1. Automate Email Follow Up and Scheduling Automation is a great way to speed up your marketing operations. The moment your buyers are engaging with your high-value pages that detail your product or service, there’s reason to believe there’s some sort of buying intent.

Profiling 130

Profiling Sales Research Intelligence 130

Zoominfo

NOVEMBER 1, 2022

Finding companies in new markets, identifying individual prospects and their contact info — it’s all right there in one place.” GTM Plays Automated go-to-market plays that can rapidly scale your business. We were typically targeting inbound leads, as well as current and past customers.

Sales 130

Sales Startups Pharmaceutical Hospitals 130

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Continue Reading] Automation: The Secret to Next-Level GTM Strategy What’s Broke?

Brainstorming 100

Brainstorming Sales Profiling Marketing 100

Weidert Group

JANUARY 12, 2021

APPLETON, WI, January 2021 – The Strouse Corporation , a woman-owned leader in custom adhesive solutions, selected Weidert Group, a B2B inbound marketing agency and Diamond Level HubSpot Partner, to provide inbound marketing expertise and services, including development and design of a custom website, all utilizing the HubSpot website CMS and marketing (..)

Marketing 60

Marketing Marketing 60

Owler

MARCH 10, 2022

Inbound vs. Outbound Sales - Which is Best For Me? As you begin to build your sales practices, you’ll eventually reach a fork in the road: move forward with an inbound sales strategy or take the outbound sales approach? In an inbound sales process, the prospect makes first contact. What Are Inbound Sales?

Sales 59

Sales Due Diligence Entertainment Education 59

Zoominfo

JULY 12, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Sales 147

Sales Intelligence Intelligence Technology 147

Zoominfo

FEBRUARY 1, 2018

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Sales 243

Sales Finance Marketing Marketing 243

Zoominfo

JULY 20, 2021

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Sales 130

Sales Intelligence Intelligence Technology 130

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. There will always be prospects who need B2B products or services. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Sales 172

Sales Finance Marketing Marketing 172

Zoominfo

MAY 18, 2022

These big “data cubes” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. ZoomInfo Data Cubes are purpose-built for sales and marketing. What is a ZoomInfo Data Cube? Try it Now

Profiling 130

Profiling Intelligence Intelligence Loss 130

Zoominfo

MAY 18, 2022

These big “data bricks” augment a company’s first-party data and are used to build a reliable go-to-market data foundation that teams can use for analyzing, predicting, and engaging with the right accounts. ZoomInfo Data Bricks are purpose-built for sales and marketing. What is a ZoomInfo Data Brick? Try it Now

Profiling 130

Profiling Intelligence Intelligence Loss 130

Weidert Group

MAY 6, 2021

If you’ve been a HubSpot user for any length of time or even just kept tabs over the past decade, you know about HubSpot marketing automation, HubSpot email marketing, and other HubSpot inbound marketing capabilities.

Sales 54

Sales Marketing Marketing IT 54

mention

SEPTEMBER 15, 2021

Most businesses find lead generation challenging, including outdated marketing strategy, cold calling, inaccurate marketing data, not able to acquire enough leads, and hiring skilled individuals. Lead generation is the first act of your inbound marketing strategy. 8 best practices to generate leads using social media.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

mention

OCTOBER 26, 2022

Imagine you’re choosing between investing funds in the stock market, or using funds to buy new equipment for your business. On the other hand, if the market investment would bring returns of 6%, you’d have an opportunity cost of -2%, which means you’d make money. How are those figures likely to change over time?

Analysis 184

Analysis Business Brainstorming Gaming 184

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help. Create buyer personas.

Management 172

Management Sales Profiling Marketing 172

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. DaaS is a suite of products and services that create an end-to-end data management platform.

Profiling 100

Profiling Intelligence Intelligence Loss 100

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Sales 100

Sales Marketing Marketing Information 100

mention

JUNE 26, 2023

As a marketing agency, you’re often tasked with proving the marketing ROI of your clients’ efforts. After all, it’s why they’ve invested in your services. They’re most concerned about keeping their businesses lucrative and need your agency’s expert help to achieve marketing results. Definitely not!

Restaurants 157

Restaurants Briefing Marketing Marketing 157

Zoominfo

JUNE 20, 2018

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.

Marketing 170

Marketing Marketing Market Intelligence Technology 170

Similarweb

SEPTEMBER 13, 2021

With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. In other words, people who want to know more about what you do or the services you offer. There are currently more than 1.8 Keyword research.

Benchmarking 94

Benchmarking Competitive Market Intelligence Research 94

Netbasequid

APRIL 18, 2022

New PR software and tools are always available on the market, but it’s not easy to pick up the right one for your business. NetBase Quid offers PR tracking capabilities, along with a host of other consumer and market intelligence monitoring options, of course. And how the RadioGuestList.com free email leads service work?

Analysis 105

Analysis Market Intelligence Management Marketing 105