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Women IT leaders take center stage

CIO

Karen Stine, head of data, Willis Towers Watson Willis Towers Watson So Stine focused on raising her profile in the data profession by writing white papers, posting thoughts online, working with professional organizations, seeking speaking engagements, and seizing high-profile opportunities at work. “It

IT 813
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

Commerce 342
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Salesforce IT injects generative AI to ease its massive datacenter migration

CIO

Salesforce recently rearchitected its Data Cloud and Einstein AI framework to introduce Einstein 1 , a platform aimed at enabling Salesforce users (and its own IT shop) to connect any data to create a unified profile of their customers and then infuse AI, automation, and analytics into every workload or customer experience, according to the company.

IT 880
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Marketing on Twitch: Best Practices and How to Get Started

mention

Social media channels like Instagram, Facebook, and YouTube are popular touchpoints for social media marketing. However, savvy marketers are always on the lookout for new and emerging social networks to reach audiences. If you are not convinced that marketing on Twitch is the right move for your business, consider the following.

Marketing 130
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Many CIOs are better equipped to combat rising IT costs. Are you?

CIO

If it doesn’t, he considers whether he can save money by adjusting the risk profile for the service, and examines usage patterns for potential savings. Another potential strategy for global organizations: leverage lower-cost emerging market pricing as much as possible in your contracts.

IT 835
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12 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

mention

With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). But, starting out can be the trickiest part, so let’s address that first.

Marketing 295
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Data Analytics is Fundamental to Next-Gen Marketing for New Businesses

Smart Data Collective

Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Let’s delve deeper and see how and why entrepreneurship on the internet is so challenging and what we can do through next-gen marketing by utilizing data analytics.

Business 258