Sat.May 27, 2023 - Fri.Jun 02, 2023

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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. These moves reflect a realization among businesses that GAI holds a key to unlocking remarkable marketing possibilities; the promise of stretching marketing budgets by boost

Marketing 600
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Value + Variety: How CI Leaders Can Capture Mindshare and Drive Adoption

Crayon

When I was a kid, car commercials puzzled me. I remember asking my dad: Why do they make these? No one is gonna get off the couch and buy a Camry after watching a Toyota commercial.

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Returning Tables From A Single Excel Cube Formula Connected To Power BI

Chris Webb BI

After my post on tuning Excel cube functions last week there was some (justified) moaning on Twitter about their performance. This got me thinking about other things you could do with cube functions that might improve performance and I had a crazy idea… Late last year two new DAX functions were introduced which didn’t get much attention: ToCSV and ToJSON.

Sales 231
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What to Know Before Recruiting an Analyst to Handle Company Data

Smart Data Collective

The rate of growth at which world economies are growing and developing thanks to new technologies in information data and analysis means that companies are needing to prepare accordingly. As a result of the benefits of business analytics , the demand for Data analysts is growing quickly. The Bureau of Labor Statistics reports that the role of research and data analysts is projected to grow as much as 23% in the next 8 years.

Briefing 192
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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L’IA nelle imprese italiane, a che punto siamo?

CIO

L’intelligenza artificiale è già tra noi, soprattutto se guardiamo il livello di implementazione da parte delle grandi imprese: dati alla mano, risulta che, nel 2022, il 61% del campione esaminato (174 organizzazioni) ha avviato almeno un progetto di IA, mentre il 34% si dichiara in possesso di capitali, competenze e strategie per integrare l’AI nei propri processi.

Retail 588

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Should Your Job Posting Require a Degree? 

Zoominfo

Until recently, getting a college degree seemed like the best way to secure a well-paying job. But as the pandemic took hold and in-person classes were put on pause, many students began to rethink the importance and cost of a degree. From 2019 to 2022, nationwide enrollment in colleges and universities dropped 8% — the steepest drop on record. But even as school enrollment drops, “degree inflation” — adding a degree requirement to jobs that previously didn’t need one — continues to create barrie

Education 130
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How Hospital Security Breaches Devastate Local Communities

Smart Data Collective

Healthcare systems are enticing targets for cybercriminals. Private health information can net a large profit on the dark web , making even just one patient’s personal records a potentially lucrative discovery. For cyber terrorists, the goal is even simpler: get in. Do damage. Get out. Their objective is only to create fear and distrust— something they can accomplish quite effectively by making people feel unsafe at their hospitals.

Hospitals 175
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Hybrid working: the new workplace normal

CIO

The new and still evolving world of hybrid work has created a fresh set of challenges for IT leaders who are tasked with ensuring that employees have the tools to get their work done productively and securely, regardless of their location. CIO recently gathered a group of IT executives from a broad range of enterprises for a discussion on hybrid work and how work models continue to change as the Covid pandemic winds down.

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Using Data to Transform Retail Sustainability

Intelligence Node

Retail Sustainability has become an increasingly critical concern for businesses in the 21st century as consumers, especially the younger generations, are becoming more conscious of issues such as pollution and. The post Using Data to Transform Retail Sustainability appeared first on Blog.

Retail 104
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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AI, Automation, Intent: The State of Account-Based Marketing in 2023

Zoominfo

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today.

Marketing 130
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Tackling Bias in AI Translation: A Data Perspective

Smart Data Collective

The world of artificial intelligence (AI) is constantly changing, and we must be vigilant about the issue of bias in AI. AI translation systems, particularly machine translation (MT), are not immune to this, and we should always confront and overcome this challenge. Let us uncover its implications in AI translation and discover effective strategies to combat them.

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Broadcom’s Andy Nallappan on what cloud success really looks like

CIO

Companies moving to the cloud often find themselves at a crossroads near the midpoint of their migrations , spending more than they intended and getting out less than they hoped. Often that’s because their IT organization isn’t equipped with the culture, mindset, and skills necessary to capitalize on the cloud. Andy Nallappan has had a long career in IT, including CIO roles, but his current job at Broadcom is managing the company’s external cloud platform, DevOps, and SaaS operations across mult

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Wink, Inc. Releases First Quarter, 2023 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE LIFE SALES DOWN ACROSS THE BOARD Wink, Inc. Releases First Quarter, 2023 Life Sales Results Des Moines, Iowa. May 31, 2023 – Wink, Inc. released the first quarter, 2023 life sales results in its 103 rd edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

Sales 96
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Should You Consider a Unified Data Model?

Dataversity

A unified data model allows businesses to make better-informed decisions. How? By providing organizations with a more comprehensive view of the data sources they’re using, which makes it easier to understand their customers’ experiences. A singular, interrelated network that’s connected to one source of truth gives organizations a more efficient, accurate, and comprehensive analysis of […] The post Should You Consider a Unified Data Model?

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Copilot for Power BI, What Does it Mean for Power BI Development?

BI Insight

AI and ML have come a long way in the past decade, transforming how we develop software and applications. One of the most impressive examples is OpenAI’s Codex, a system that can generate code from natural language descriptions. Codex powers Copilot, a tool that helps developers write better code faster and easier. In this blogpost … Continue reading Copilot for Power BI, What Does it Mean for Power BI Development?

IT 89
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Can you spot the hidden theme of CSO’s Future of Cybersecurity summit?

CIO

With the rise of generative AI, it was inevitable that it would become an unofficial subtheme of CSO’s Future of Cybersecurity Summit. And yet it still very much fits in with the event’s official theme: smart choices in a fast-changing world. Few things are changing as much as GenAI as a tool for creating content, automating customer service, serving as a virtual assistant, and providing workplace collaboration tools.

Security 455
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HubSpot Partners Weidert Group & OverGo Studio Merge, Expanding Capabilities

Weidert Group

APPLETON, WI, June 1, 2023 — Weidert Group, a Platinum-level HubSpot partner, and OverGo Studio, a Gold-level HubSpot partner, are merging. By broadening its breadth of solutions, the combined agency — to be known as Weidert Group — is in an even more powerful position to tackle the challenges its clients face, and to continue on its growth trajectory.

IT 87
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top 3 Corporate DEI reckonings of the last 10 years: social listening revelations about the social justice journey

Infegy

Non-profit, education, and advocacy organizations have been pushing the framing concepts of DEI - diversity, equity, and inclusion – since the 1960s. And yet, it wasn’t until the early 2000s that corporations and industry leaders began to wrap their policies around DEI practices.

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Validating Hunches with Consumer Intelligence

Netbasequid

The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities. Validating hunches here is crucial, and entirely possible. And, with help from Troels Ringsted of The Mine Group , we will show you how!

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Zendesk to lay off another 8% of its staff, cites macroeconomic issues

CIO

CRM software provider Zendesk is reducing another 8% of its workforce citing macroeconomic uncertainty, just six months after the company laid off 300 staffers for the same reason. “All this is difficult news to share, but I’ve made the decision to reduce our workforce by 8% at Zendesk,” CEO Tom Eggemeier wrote in an email to all employees, which was later posted as a blog.

IT 325
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What Technologies Should I Include in My Digital Transformation Strategy?

Dataversity

If your enterprise is about to undertake a digital transformation (Dx) project, you should understand that these initiatives require a focus on more than the technology itself. To succeed with a digital transformation strategy, the business must focus on business processes, day-to-day activities and tasks, and the culture within the organization, so that the environment […] The post What Technologies Should I Include in My Digital Transformation Strategy?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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FIRST QUARTER 2023 LIFE INSURANCE SALES

Wink Intel

Non-Variable IUL Sales Sales for the first quarter of 2023 were $730 million, compared with sales of $737 million for the first quarter of 2022. First quarter non-variable life sales were down 15% when compared to the previous quarter and down less than 1% as compared to the same period last year. Total 1Q2023 non-variable universal life sales were $730,212,516.

Sales 52
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Revolutionize Competitive Intelligence with Kompyte's Groundbreaking AI GPT Suite

Kompyte

It’s true that Kompyte’s best-in-class AI scans over 500 million data sources every day, delivering only the insights you need to stay ahead of your competitors. And you may have heard that our customers enjoy an average of up to 30% increases in win rates when they adopt Battlecards. Also true.

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Australia’s CIO50 Team of the Year Awards finalists revealed

CIO

The finalists in Australia’s 2023 CIO50 Team of the Year Awards have been announced. The team awards are new categories in the prestigious CIO50 awards progam, which is now in its eight year. Along with the unveiling of the annual CIO50 List and the team category winners, the 2023 CIO50 Awards will also recognise the inaugural Next CIO winner and a new Hall of Fame recipient.

Win 325
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Solving the Cloud Skills Shortage Through DEI

Dataversity

The U.S. labor shortage has stubbornly persisted, with tech being one of the most affected industries. This is not necessarily due simply to the lack of candidates but to the lack of highly skilled candidates. As demand for cloud services grows, finding certified cloud-native engineers to support this demand continues to be challenging for some of […] The post Solving the Cloud Skills Shortage Through DEI appeared first on DATAVERSITY.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Special Edition! A note from Wink

Wink Intel

We delayed the newsletter this week to coincide with the publishing of Wink’s Sales & Market Report’s life report and to kick off National Annuity Awareness Month! National Annuity Awareness Month is designed to provide awareness and understanding of annuities and their benefits in financial and retirement planning. Be sure to look for our social media communications with a focus on educating the public on the important role annuities play in retirement for providing retirement s

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Funding Insights May 22-28, 2023

Owler

A roundup of the previous week’s large and small funding rounds from Owler. ? COMPANIES YOU SHOULD KNOW + Datasembly Raises $16M in Series B Round Datasembly, Inc. raised $16M in funding. The Virginia-based market intelligence platform provides data collection and analytics services to around 230 retail partners. The Series B round was led by Noro-Moseley Partners — an Atlanta VC that backs tech startups in the southeastern United States. + Hopscotch Raises $20M in Series E Round of Funding In a

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I migliori 17 tool per gestire i costi del cloud

CIO

Sembra ieri che i server cloud costavano pochi euro e che si poteva affittare un rack con una manciata di spiccioli. Quei giorni sono ormai lontani e, quando arriva il conto mensile dell’abbonamento ai relativi servizi, i direttori finanziari vanno su tutte le furie. Anche i team di sviluppatori stanno imparando che le cifre crescono, a volte anche più velocemente del previsto, ed è arrivato tempo di introdurre un po’ di disciplina per contenerle.