Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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What is Customer Intelligence (CI) and How Does it Help Your Business?

mention

What makes your customers fall in love with your product? This is maybe the most fundamental question for all businesses. At the end of the day, all businesses function to make customers fall in love. If done right, sales would go through the ceiling, and no matter how fierce the competition is, you’d still be the go-to product for your customers. Now, to answer this question, you need to know as much as possible about your customers.

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9 Top Competitive Intelligence Tools For Data Manipulation

Aqute Intelligence

Innovative companies use competitive intelligence to benchmark against competitors and see which ones are growing stronger or executing particularly well. Competitor analysis helps companies make better strategic decisions and rise to the top. Below, you’ll read about some of the tools that you can use for data extraction and monitoring in competitive analysis projects.

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CIO Fletcher Previn on designing the future of work

CIO

It has been three years since COVID sent us into remote work, and we now find ourselves with a new challenge: employees who have never met in person. The hybrid work paradigm has exposed the importance of getting in front of evolving changes in the way employees will work together in the future, accelerating IT leaders’ need not only to address the impact of hybrid work and sharpen their tech strategies to support it , but also to help shape the future workplace culture, in large part through e

Banking 835
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Hey, Product Marketer: Your Battlecards Shouldn’t Be Perfect

Crayon

In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Smart Buildings Use Data to Help Businesses Cut Costs

Smart Data Collective

There are many ways businesses are using big data to make better decisions and operate more efficiently Organizations can use big data to optimize expenses and reduce costs. A modern data infrastructure can help get more value from data by accelerating decision making, simplifying operations, and powering analytics. One of the many ways big data is helping companies operate more cost-effectively is through the construction of smart buildings.

Business 332

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How to succeed as a fractional CIO

CIO

What is a fractional CIO? Fractional CIOs operate in a sphere that’s significantly different from their traditional, full-time counterparts. A fractional CIO is a technology leader hired on a temporary or part-time basis, explains Peter Kirkwood, corporate strategy leader at management consulting and strategy advisory firm Zinnov. A fractional CIO is typically an experienced IT leader who is external to the enterprise yet acts as an accountable leader and extension of the executive team, says Da

Startups 689
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Preparing for Prime Day 2023: The Amazon Seller’s Ultimate Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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The Role of Data in Understanding Demographics for Effective Marketing

Smart Data Collective

In the past, large data sets about consumers were far more difficult to come by. For small businesses and agencies, this meant being at a significant disadvantage to larger businesses and corporations that could afford to conduct large-scale research. Today, however, this is far from the case and consumer data is more available than it ever has been before.

Marketing 317
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Social Listening: Harnessing Customer Feedback for Business Growth

mention

Modern marketing is full of inscrutable jargon (what’s an AIDA again?), but social listening is refreshingly self-explanatory. It’s easy to figure out that it involves doing some listening at a social level. To get more specific, it’s the practice of tracking mentions of your brand on social media so that you can figure out what your audience thinks about your offerings.

Business 167
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How TCS is helping to fight financial crime with AI and Microsoft Cloud

CIO

As consumers embrace ecommerce, digital banking, and online payment applications, the risk of fraud and other financial crimes has increased dramatically. Every new portal and mobile app expand the attack surface and give hackers new opportunities to exploit vulnerabilities. The stakes for financial organizations are growing as well. In 2021, U.S. fraud losses amounted to $5.9 billion, a 436% increase over 2017 levels, according to McKinsey.

Alliance 613
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Prepare for Amazon Prime Day 2023: The Seller’s Guide

Tinuiti

Amazon Prepare for Amazon Prime Day 2023: The Seller’s Guide By Tinuiti Team Apr 21 2023 Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big. This year is a crucial time to get in front of new customers in the competitive ecommerce market.

Win 130
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The Surprising Role of AI in Making PowerPoint Presentations

Smart Data Collective

We have talked extensively about the benefits of using AI technology in marketing. One benefit we haven’t covered has been the use of AI to create amazing PowerPoint presentations. AI Makes it Easier than Ever to Create Amazing PowerPoint Presentations and Convert them to More Usable File Types AI tools such as Designs.ai can help you create beautiful presentation slides and templates that use A.I. technology.

Education 249
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Learn to Boost Sales with Amazon Product Variations

mention

More and more people register with Amazon every day to launch their business on the most popular e-commerce platform. Since it is constantly growing, standing out among the crowd is essential to generate sales. A well-presented listing makes that possible. What is a listing, you ask? A listing is a page within any website that provides information about individual products.

Learning 144
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The power players of retail transformation: IoT, 5G, and AI/ML on Microsoft Cloud

CIO

Thanks to cloud, Internet of Things (IoT), and 5G technologies, every link in the retail supply chain is becoming more tightly integrated. These technologies are also allowing retailers to capture and gather insights from more and more data – with a big assist from artificial intelligence (AI) and machine learning (ML) technologies – to become more efficient and achieve evolving sustainability goals.

Retail 593
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Prepare for Amazon Prime Day 2023: The Seller’s Guide

Tinuiti

Last year, Prime Day was a huge success with 300 million+ items purchased and over $1.7B saved thanks to stellar Prime Day deals and discounts. Prime Day 2023 has the potential to be even larger with eager shoppers looking to save big.

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Data Careers That Make a Positive Impact on the World

Smart Data Collective

Are you interested in a career in big data? As we said before, there are many careers you can go into with a degree in data science. The BLS reports that there are 113,000 data scientists in the country. That figure is growing by the year. Finding a career that you are passionate about is not an easy task in itself. Once you have finished school it is likely that your career will take up the majority of your life going forward – so it’s important to find the right one.

Education 249
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Better Sales Coaching: 7 Effective Sales Coaching Techniques

Zoominfo

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching.

Sales 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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What CIOs need to become better enablers of sustainability

CIO

Over 90 wildfires ravaged Spain’s Asturias principality in March this year. Though not as cold and wet as northern Europe, March is still the tail end of winter in northwest Spain, a region not typically considered a tinder box. But the climate emergency is steadily changing that. But Spain’s predicament isn’t unique. Across the world, climate change has bitten hard into the economies of tech-centric California, again due to wildfires.

Finance 591
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The Sun Never Sets on GOVCON M&A

FedSavvy

It’s always a good time to review and highlight the ever-dynamic array of mergers and acquisitions in GOVCON. These acquisitions expand existing capabilities and add footprints in new customer markets. This is NOT intended to be a comprehensive list of all acquisitions, but instead a sample of ones we found interesting, and some illustrate major developments in the GOVCON market.

Analysis 130
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The Importance of CSRD Data for EU-Operative Businesses

Smart Data Collective

Data reporting is often a requirement for large corporations, but traditionally it’s been related to finances. Many companies need to report accurate financial data to keep them accountable to their stakeholders and customers. However, we’re seeing new data reporting requirements emerge from the European Union that are about to impact businesses worldwide: the Corporate Sustainability Reporting Directive (CSRD).

Business 225
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How Intelligence Node is Redefining Mobile App Scraping for Retail

Intelligence Node

Introduction The post-pandemic world relies heavily on mobile apps to do its shopping. Research suggests that smartphone users spend over 3 hours on their phones every day, and one out of. The post How Intelligence Node is Redefining Mobile App Scraping for Retail appeared first on Blog.

Retail 104
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 perils of being an IT pioneer

CIO

The speed at which enterprises adopt emerging technology is widely acknowledged as a key driver of success. As a result, organizations often rush to adopt new technology believing it will make them operationally more efficient and enhance their competitiveness. Proponents of early technology adoption further argue that it enables companies to build informal relationships with leading technology providers, develop deeper understanding of the latest technologies, and lure better talent.

IT 572
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The Snow Keeps on Coming—check out Conditions with Domo’s Snowpack Dashboard

Domo

As winter winds down across the Western United States, skiers and snowboarders are enjoying the snowfall that blanketed the mountains this season. This year has been a great one for snow accumulation, and there are plenty of reasons to hit the slopes. In the Rocky Mountains, snowfall has been particularly abundant. Ski resorts in Colorado, Utah, and Wyoming have reported above-average snowfall, with some areas seeing record accumulations of up to 200% of their average snowpack.

IT 98
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Can AI Help Factories Lower Costs Enough To Survive The Coming Recession?

Smart Data Collective

The times are becoming tougher every day, and it doesn’t help that there’s a potential recession on the horizon. As early as now, you might be looking for ways to cut costs and keep your factory afloat. You understand that lowering costs is the key to surviving tough times, but you need help figuring out where to start. That’s where artificial intelligence or AI comes in.

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IMF & World Bank Spring 2023 Meetings: Key Takeaways

Alpha Sense BI

​​ This past week, policymakers gathered for the 2023 Spring Meetings of the World Bank Group (WBG) and the International Monetary Fund (IMF) to discuss a troubling forecast. Kristalina Georgieva, the fund’s managing director, warned that the global economy would expand at an average annual rate of about 3% over the next half-decade—the lowest medium-term prospects since 1990.

Banking 98
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Top considerations for data modernization initiatives

CIO

Most organizations are already well under way with their digital transformation journeys, particularly data modernization. For most companies, the drive for data modernization is attributed to the massive growth of data and a business goal to harness as much data as possible to unlock its potential in transformative ways. Adopting cloud-based solutions is, perhaps, one of the most popular means of modernizing.

Security 574
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Vable's essential guide to the evolution of content curation

Vable

It's astounding. Every day, Google receives over 9.6 billion search queries and around 333.2 billion emails are sent. To say that we are living in an age of information overload where we are bombarded by white noise is, quite frankly, an understatement - but I’m sure you’ve heard all that before. What we’re more concerned about here is the necessity of content curation to enable people to rise above this sea of information.

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Your 2023 Market Analysis Template

Netbasequid

Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the process and make it easier to perform regularly. What is a Market Analysis? A market analysis is a comprehensive study of market conditions to inform the creation of sound business strategies.