Crayon

NOVEMBER 11, 2021

Time and time again, companies’ yearning desire to be the best gives way to fierce rivalries.

Learning 659

Learning Competitive Intelligence Competitive Intelligence 659

Smart Data Collective

NOVEMBER 12, 2021

One of the best things about digital marketing is that it’s often at the forefront of the latest online technologies. It doesn’t get any more cutting-edge at the moment than machine learning, and it’s not only large companies that have already started to take advantage. As far back as 2018, a veritable eternity in the world of online marketing, over 80% of marketing organizations reported the deployment or growth of their AI and machine learning efforts.

Learning 327

Learning Marketing Marketing Advantage 327

mention

NOVEMBER 10, 2021

Amazon’s global ad revenue is set to reach $26.1 billion this year. The eCommerce mammoth is constantly expanding its ads service portfolio and giving advertising tech giants like Google and Facebook a run for their money. Keep reading to learn just about everything you need to know about Amazon Advertising — what it is, why it’s worth investing in, some ad placement options, and optimization strategies.

Marketing 246

Marketing Marketing Gaming Sales 246

Intelligence Node

NOVEMBER 12, 2021

Using competitive price analysis software is a necessity for staying one step ahead of your competitors at all times! Competitive pricing analysis was once considered a luxury — something only big brands could afford to implement. But in today’s commerce landscape, that’s no longer the case. With customers as smart and market savvy as ever, […].

Analysis 104

Analysis Competitive Commerce Marketing 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Primary Intelligence

NOVEMBER 10, 2021

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose. These actionable insights help you determine what data-driven, strategic changes to your sales processes will help your team increase win rates.

Loss 104

Loss Win Analysis Sales 104

Smart Data Collective

NOVEMBER 12, 2021

Much has changed since the time when organizations only knew of antiviruses and simple firewalls as the tools, they need to protect their computers. To address newer challenges, security providers have developed new technologies and strategies to combat evolving threats. Stephanie Benoit-Kurtz, Lead Area Faculty Chair for the University of Phoenix’s Cybersecurity Programs, offers a good summary of the changes security organizations should anticipate , especially in the time of the pandemic.

Cyberspace 324

Cyberspace Security Security Knowledge 324

Netbasequid

NOVEMBER 10, 2021

What customers think matters. And in our always-on global economy, opinions are shifting all the time. Between technological innovations, politics, and socio-economic factors, consumers have a lot on their plate – and all of it affects which brands they choose to align with. Brands are scrambling to get a grip on business intelligence these days, so customer analytics should be one of your top priorities.

Business 105

Business Gaming Win Business Intelligence 105

Dataversity

NOVEMBER 12, 2021

Machine learning (ML) has enabled a whole host of innovations and new business models in fintech, driving breakthroughs in areas such as personalized wealth management, automated fraud detection, and real-time small business accounting tools. For a long time, one of the most significant challenges of machine learning has been the amount and quality of data […].

Learning 98

Learning Innovation Management Business 98

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. While I understand that selling products, cutting costs and delivering brand strategy is important for long term business results, the lack of priority in using data troubles me.

Information 324

Information Marketing Marketing Commerce 324

Wink Intel

NOVEMBER 8, 2021

The Wink officers are closed on Thursday, November 11th to honor Veterans Day. We want to say THANK YOU, we are proud of the military and war veterans who have served! . We would like to take a moment to re-feature a very special veteran in our extended Wink family, Sheryl Moore’s father, Kurt S. Sundberg, CTRCM, U.S. Navy Retired. Living in Des Moines, Iowa at the time, Sundberg wanted to serve our country and to earn GI Bill benefits.

Entertainment 75

Entertainment Hospitals Travel Gaming 75

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Netbasequid

NOVEMBER 12, 2021

The online landscape is always treacherous for brands, and this is particularly true around the holidays. How can one come out the other side, and as a big winner to boot, with the pandemic, supply chain issues and any number of concerns combining forces against a brand’s bottom line? The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base.

Market Research 98

Market Research Marketing Research Gaming Research 98

Dataversity

NOVEMBER 11, 2021

Back in 2020, when the COVID-19 pandemic was in its earliest, scariest stages, researchers found that localized search trends could predict outbreaks more accurately and quickly than other measures. User-generated inputs on the internet provided access to useful and actionable insights. All of the predictions had been garnered from Google Trends and similar search-engine-based tools.

Research 98

Research IT Management Information 98

Smart Data Collective

NOVEMBER 9, 2021

The average consumer is unaware of the phenomenal benefits that big data provides. One of the biggest benefits of big data is that it can help improve driver safety. Data analytics technology is becoming more useful when it comes to stopping traffic accidents. A lot of companies are sharing data to help make roads and vehicles safer, as well as helping drivers make better driving decisions on the road.

Due Diligence 322

Due Diligence Travel Technology Technology 322

Elegant BI

NOVEMBER 11, 2021

Why Does My Business Need BI Tools with GeoMaps? So, you’ve got yourself a BI tool! That’s great news. Hopefully, that business intelligence solution includes all the features your business users need to easily gather and analyze data and make recommendations and suggestions, make decisions and fulfill their responsibilities in a way that supports your corporate goals and objectives.

Business Intelligence 64

Business Intelligence Data Analysis Analysis Intelligence 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Netbasequid

NOVEMBER 11, 2021

Agencies need to stand out to their clients, because – much like every other consumer these days – brands are equally fickle and will go with whomever helps them win. Here’s how to prove your agency is right for the job – and win business with BI Connector! The struggle to win business is real, with many agencies not making it past the initial pitch phase because brands have a lot at stake.

Win 98

Win Business Gaming Intelligence 98

Dataversity

NOVEMBER 12, 2021

A concise definition of data product was coined by DJ Patil as “a product that facilitates an end goal through the use of data.” This includes not only pure datasets, both raw and refined, but also products based heavily on algorithms, models, and similar data-intensive workloads. Leaders in data are leaders in business, and treating data as a product is […].

Learning 98

Learning Algorithm Business Management 98

Smart Data Collective

NOVEMBER 8, 2021

Data analytics has become a very important aspect of any modern business’s operating strategy. One of the most important ways to utilize big data is with financial management. The financial analytics market is projected to be worth $114 billion within the next two years. This is a testament to the amazing benefits it provides for companies in all sectors.

Business 298

Business Data Mining Technology Technology 298

Owler

NOVEMBER 12, 2021

You have an important sales call scheduled with a company CEO. What now? You can’t wing it. Where do you start getting all of the information you need together? How do you do that research? How are you going to have the right answers? We got you covered. Here is a quick tip list to keep you on track and allow you to easily prep for the call. Print it out, share it, save it.

Sales 59

Sales Win Research Learning 59

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Domo

NOVEMBER 11, 2021

Here in Minnesota, where I live, we occasionally get haze in the air, normally due to some wildfire somewhere blowing smoke our way. It’s normally something that is pretty newsworthy, though, and people talk about it a lot when it does happen. At one point this year, there was an advisory to wear masks outside due to the air quality being so bad.

IT 59

IT 59

Dataversity

NOVEMBER 8, 2021

Growing companies often find themselves floating on an “ocean” of underutilized or misused data – data that doesn’t reach the people who would most benefit from it or reaches them at the wrong time. Preventing these issues is one of the primary objectives of Data Governance. It helps companies keep their customers satisfied with their […]. The post Deriving Business Value Through Data Governance appeared first on DATAVERSITY.

Business 98

Business IT Information Education 98

Smart Data Collective

NOVEMBER 10, 2021

Big data technology has been a huge gamechanger in the insurance sector. More insurance are using big data to assist with the underwriting process. They have discovered that data analytics has made the underwriting process a lot easier. They are getting a better understanding of risk and choosing rates for their policyholders. However, insurance companies aren’t the only ones affected by big data.

Business 293

Business Data Mining Technology Technology 293

Weidert Group

NOVEMBER 8, 2021

The pandemic upended life as we knew it and changed everything. But the ways in which we were able to swiftly move our personal and business lives online demonstrated that those changes were a long time coming. We’re used to living online and experiencing virtual selling now, and the majority of people want to stick to it. According to a 2020 McKinsey & Company survey, only 20% of customers hope to return to in-person sales.

Sales 59

Sales Learning Business IT 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Visualbi

NOVEMBER 11, 2021

Introduction to OLS Object-level security (OLS) enables you to restrict access to objects in Power BI, which includes tables and columns. Once enabled, the data is secured along with the metadata, and so the existence of that object is completely hidden from the user. Need for Object-level security Object-level security provides masking of sensitive column […].

Security 52

Security Security 52

Dataversity

NOVEMBER 9, 2021

A foundational component that enables innovation and rapid exchange of data between people and applications or between machines is the Application Programming Interface (API). From banks, e-commerce, and transportation to IoT-connected devices, autonomous vehicles, and smart cities, APIs are a critical part of modern mobile, SaaS, and web applications.

Security 96

Security Security Commerce Banking 96

Smart Data Collective

NOVEMBER 10, 2021

These days, almost every organization relies on huge quantities of data to run day-to-day operations. There are times when projects may require you to convert or migrate data , depending on whether it’s moving from one system to another or from several databases into one. The terms “ database conversion ” and “database migration” are often used interchangeably, but they are two different processes that play a big role in an organization’s software implementation.

Profiling 289

Profiling Knowledge Security Security 289

Similarweb

NOVEMBER 10, 2021

It’s been proven time and time again: consumers are more likely to believe a third party than a brand itself – “one online study found that a majority of consumers aged 18-34 (63%) are more trusting of influencers than a brand’s advertising.” When others wax poetic about your product or service, they’re more credible to the shopper. . So why not reward them for it?

Travel 52

Travel Win Sales Startups 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Weidert Group

NOVEMBER 11, 2021

News and PR wire services are among the oldest marketing technology services in the industry. Beginning in the 1950s and ’60s, companies like PR Newswire and Business Wire began improving on the ways press releases were distributed to news media and other outlets. Today, the wire service sector increasingly overlaps with other press release service solutions like media contact databases, alert software, campaign analytics, content publishing services, and even social media platforms that publish

Technology 52

Technology Technology Marketing Marketing 52

Dataversity

NOVEMBER 10, 2021

Customers now interact with brands in a variety of ways. They can shop in person at brick-and-mortar locations, talk with customer service representatives by phone, or browse, make purchases, and leave feedback online. Data is generated and collected at each one of these – and numerous other – touchpoints. But many companies do not know […]. The post 4 Key Steps to Using Customer Data More Effectively appeared first on DATAVERSITY.

Business Intelligence 95

Business Intelligence Learning Education Information 95

Smart Data Collective

NOVEMBER 11, 2021

We have frequently talked about the merits of using big data for B2C businesses. One of the reasons that we focus on these sectors is that there is so much data on consumers, which makes it easier to create a solid business model with big data. However, data analytics technology can be just as useful with regards to creating a successful B2B business.

Data Mining 274

Data Mining Briefing Business Intelligence Technology 274

Visualbi

NOVEMBER 9, 2021

Data observability is still very much in its nascent stages in data engineering. Enterprises have started to see the benefit as they gather seemingly limitless streams of data from a growing number of sources and build an ecosystem of data storage, data pipelines, and analytics packages. As the layers of complexity increase, so does the challenge of […].

IT 52

IT 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing